Benelux Marketing Manager

We are looking for an experienced Senior Marketing Manager to lead and drive marketing efforts, foster strategic partnerships and drive brand growth in the Benelux region. Must speak Dutch.

Responsibilities:  

Channel Strategy Development:  

• Develop and execute a comprehensive channel marketing strategy tailored to the unique dynamics of the Benelux market. 

• Analyze regional market trends, consumer behavior, and competitive activity to identify growth opportunities. 

Partnership Management:  

• Maintain relationships with key distribution partners in the Benelux, including distributors, resellers and strategic alliances. 

• Work with partners to co-create marketing plans that align with Cricut's overall brand and business goals. 

Campaign Planning and Execution:  

• Lead the planning and execution of targeted co-marketing campaigns with channel partners, tailored to local preferences. 

• Develop attractive marketing and promotional materials tailored to the Benelux market. 

Lead Generation and Sales Support:  

• Drive region-specific lead generation programs and work closely with partners to maximize reach and impact. 

• Provide partners with the training and resources necessary for effective product promotion and sales support. 

Market Analysis and Reporting:  

• Use data analysis to evaluate the effectiveness of channel marketing programs and provide insights for continuous improvement. 

• Monitor and report on key performance indicators related to the Benelux market. 

Cross-Functional Collaboration:  

• Collaborates with consumer and digital marketing teams, sales and other cross-functional teams to ensure consistent and effective implementation of marketing initiatives. 

• Bachelor's degree in marketing, business administration, or related field. MBA is a plus. 

• Proven experience in channel marketing and the consumer retail market (preferably Benelux region). 

• Strong leadership and project management skills. 

• A strategic thinker with the ability to develop and execute plans. 

• Analytical mindset with knowledge of data analysis and reporting tools. 

• Effective communication and presentation skills. 

• Fluent in Dutch and English, preferably also French 

• Affinity with craft and / or other creative hobbies is a plus 

Location:  

• This position is home-based, from Belgium or Netherlands.  

Benefits:  

• Competitive salary with a comprehensive benefits package including health insurance and retirement. 

• Ongoing opportunities for professional development. 

• A collaborative and creative work environment with opportunities for growth. 

What to Do Next: Please attach your resume including links to your portfolio where applicable. You MUST submit a portflio as well. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!

At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.