Commercial Director

About UBench 

UBench is a SaaS platform for digital claims and damage management in the European automotive and insurance ecosystem. We connect leasing companies, insurers, workshops, and mobility providers through transparent, efficient processes that deliver measurable operational and financial impact. 

UBench is part of Sofico, a global leader in automotive leasing and fleet software, backed by private equity. With Sofico present in ~50% of our addressable European market, UBench is uniquely positioned to accelerate growth through ecosystem leverage — while simultaneously expanding independently across adjacent segments. 

As we enter our next growth phase, we are hiring a Commercial Director to professionalize our commercial engine and drive scalable European expansion. 

The mandate 

You are accountable for topline growth across Europe, with a strategic focus on SaaS ARR expansion. 

• Growth target: 15%+ annually 

• Deal size: €50k–€300k ARR 

• Sales cycles: 9–12 months 

• Focus: SaaS-first growth; services revenue is secondary and managed pragmatically 

Year 1 priorities: 

• Build and improve pipeline health across key European markets 

• Increase qualified pipeline coverage to support 15%+ ARR growth 

• Strengthen forecasting discipline and commercial accountability 

• Lead and close strategic enterprise pursuits 

• Raise performance standards across sales and customer success 

Churn is currently not a structural issue. The opportunity lies in pipeline quality, enterprise positioning, and scalable revenue architecture. 

Your scope of responsibility 

Revenue & growth ownership 

• Own and deliver 15%+ annual revenue growth, with clear ARR expansion targets. 

• Build structured European expansion plans leveraging: 

• Sofico’s installed base (ecosystem piggybacking) 

• Independent growth levers beyond the Sofico footprint 

• Personally lead strategic enterprise pursuits in key accounts. 

Commercial operations & discipline 

• Implement commercial discipline and accountability frameworks across: 

• Pipeline management 

• Forecasting accuracy 

• Deal qualification standards 

• Increase transparency and predictability of 9–12 month enterprise cycles. 

• Improve performance standards across sales and CSM teams. 

Pricing & deal governance 

• Full authority over pricing and discounting frameworks (CEO holds veto right). 

• Optimize use of existing price book while adapting intelligently for enterprise complexity. 

• Protect long-term pricing power and margin integrity. 

Team leadership 

You will lead: 

• 2 Sales Managers 

• 1 Partner Manager 

• 3 CSMs (including 1 Team Lead) 

• 8 operational claims handlers (including 1 Team Lead) 

Your primary focus is commercial performance. 
The services team sits within your scope as they are customer facing UBench ambassadors and for organizational alignment.

You are expected to: 

• Coach and raise performance standards across sales and CSM. 

• Create a performance-driven culture with clear metrics and ownership. 

• Elevate the team from relationship-driven selling to enterprise-grade commercial execution. 

Strategic leadership 

• Member of the UBench leadership team. 

• Direct reporting line to the CEO. 

• Active contributor to company strategy, European sequencing, and growth investments. 

• Key commercial interface to Sofico leadership. 

You are a commercial operator with 10–15 years of experience in B2B SaaS or hybrid SaaS/services environments. 

You bring: 

• Proven experience closing €50k–€300k enterprise SaaS deals. 

• Demonstrated ability to build pipeline in 9–12 month enterprise cycles. 

• Experience professionalizing forecasting and commercial governance. 

• Leadership experience managing multi-functional commercial teams. 

• Ability to criticize existing processes and systems constructively.

• Comfort operating in PE-backed growth environments. 

Automotive, leasing, fleet, or insurance ecosystem experience is a strong plus. 

You are hungry, structured, and performance-oriented — with enough leadership maturity to coach junior teams while standing firm with senior stakeholders. 

What makes this role attractive 

• Direct CEO exposure and real commercial authority. 

• Ownership of pricing and growth architecture. 

• Opportunity to scale a European SaaS business within a powerful ecosystem. 

• PE-backed growth ambition. 

• Attractive compensation with strong performance-based upside
• Possibility to work on freelance contract or employment contract

Compensation & benefits (if on employment contract)

• Competitive base salary 

• Significant performance-based upside tied to ARR growth and pipeline health 

• Company car and fuel card 

• Health and group insurance 

• Hybrid working model 

• Full leadership team participation 

This role is not about maintaining revenue. 
It is about building the commercial engine for the next phase of European growth. 

If you are looking to operate — not observe — we would like to talk.