Commercial Lead

About Classified Cycling

Classified is a leading innovator and producer of advanced drivetrain systems for bikes and e-bikes. Our mission is to push the boundaries of engineering, delivering cutting-edge mechatronic solutions that redefine cycling performance and exceed customer expectations. With award-winning products like the Powershift drivetrain system and Classified wheels, our technology is integrated into over 50 bicycle brands and distributed worldwide through a certified network of distributors and dealers.
Classified is proud to be backed by cycling legends Tom Boonen, Anna van der Breggen, Marcel Kittel, Philippe Gilbert and André Greipel, who share our passion for revolutionizing the cycling industry.
If you're inspired by challenging the status quo and thrive in collaborative, results-driven environments, Classified Cycling could be the next step in your career.

The Opportunity

We’re looking for a Commercial Lead to join us in an exciting growth phase of the company.  This role is ideal for someone who thrives in a fast-paced environment and enjoys balancing team coordination with hands-on commercial execution. As we scale, you'll play a key role in bringing structure to our sales operations, supporting business development across OEM (80%) and aftermarket (20%) channels, and ensuring our commercial efforts are both effective and repeatable. You’ll work closely with internal teams, partners, and customers to drive results while building the foundation for future growth.

Classified recently announced integration with SHIMANO Di2 — this momentum, combined with our global partner network, presents a unique opportunity to lead the commercial playbook for scale. 

Key Responsibilities

1. Sales execution

• Support and execute the global sales strategy with a strong focus on operational follow-through.


• Drive / supervise day-to-day sales activities with OEMs and aftermarket clients, ensuring consistent progress through the sales funnel.


• Maintain accurate and up-to-date reporting of sales activities, forecasts, and pipeline status.


• Help convert long-term technical and commercial conversations into confirmed business

2. Process & Structure

• Implement and improve structured sales processes and tools that support scalable growth.


• Ensure clear documentation, pipeline tracking, and follow-up mechanisms are in place.


• Identify gaps in processes and proactively suggest improvements.

3. Team Management

• Lead and coordinate a lean sales team, ensuring alignment on goals, activities, and performance metrics.


• Provide structure, coaching, and oversight to ensure team productivity and focus.


• Foster a culture of accountability, continuous improvement, and collaboration.

Qualifications

• 5-10 years of experience in sales, ideally in B2B or OEM environments within the cycling & mobility industry.


• Commercially agile: understands pricing, positioning, sell-in, and negotiation.


• Proven track record of managing sales pipelines, accounts, and closing deals in a structured, process-driven manner.


• Experience working in or with fast-growing, scale-up or entrepreneurial businesses.


• Experience managing or mentoring small sales teams is a strong plus.

Personal characteristics:

• Highly organized and process driven.


• Problem solving attitude – “what is necessary to make it happen?”


• Hands-on and proactive approach.


• Pragmatic, no-ego, sleeves-rolled-up style.


• Energized by innovation and building from the ground up.


• Clear communicator who motivates and brings people along.

What we offer

• A challenging position in a young, dynamic, company in a highly evolving market.


• Being able to work on products that will revolutionize the sports bicycle industry.


• A professional team of highly motivated people in a flexible environment.


• A flat organization with a start-up culture and essential communication lines.


• Competitive working conditions and compensation.

Location

• Willing and able to be based approximately 2 days/week onsite in Belgium and travel as required (in Belgium and internationally).