Communications & Media Coordinator

About Classified Cycling:

Classified is a leading innovator and producer of advanced drivetrain systems for bikes and e-bikes. Our mission is to push the boundaries of engineering, delivering cutting-edge mechatronic solutions that redefine cycling performance and exceed customer expectations. With award-winning products like the Powershift drivetrain system and Classified wheels, our technology is integrated into over 50 bicycle brands and distributed worldwide through a certified network of distributors and dealers. Classified is proud to be backed by cycling legends Tom Boonen, Anna van der Breggen, Marcel Kittel, Philippe Gilbert, and André Greipel, who share our passion for revolutionizing the cycling industry.

If you're inspired by challenging the status quo and thrive in collaborative, results-driven environments, Classified Cycling could be the next step in your career.

Job Overview:

We are seeking a proactive Communications & Media Coordinator with a hands-on approach and a passion for cycling. In this role, you will drive the planning and execution of our communication and media strategy, ensuring that Classified’s brand, its products and sports stories resonate with target audiences through the right channels.

Key Responsibilities:

·        Lead external communications, such as newsletters, website content, stories, and social media management (in

         multiple languages)

·        Keep our website up to date (FAQ, rider support portal, etc) 

·        Write, edit, and proofread copy

·        Identify great stories opportunities coming from our partner and/or athletes

·        Coordinate media relations, PR activities, and podcast productions

·        Manage internal communications, including newsletters, employee engagement initiatives, and internal branding                     efforts

·        Prepare manuals in multiple languages (NL, EN, IT, FR, GER), based on technical input given by our team and in line               with our existing manuals

Key messages.

Effectively communicate key messages across all channels, focusing on:

1.        Product

·        Highlighting Classified’s technology and its benefits for ride experience and performance

·        Showcasing USP (Unique Selling Points) and our expansion of the product portfolio

2.        Sports marketing

·        Promoting adoption at the highest level by World Tour Teams such as INEOS Grenadiers

·        Featuring high-profile events such as the Giro and Tour de France

·        Pioneering the Gravel scene with the world’s first professional gravel racing team: Classified Factory Racing           Team

3.        Community / brand / partnership

·        Building trust and reliability through authentic storytelling

·        Activating partnership and sharing testimonials from riders, dealers, OEM’s etc.

·        Amplifying media reviews to establish credibility

4.        Support / service (educational content / service network support)

Qualifications: 

• You have a degree in marketing and/or communication or related field or equivalent experience 


• Proficient in professional communication, media relations, email marketing, social media management


• Strong content creation skills, storytelling, blogs, and newsletters


• You have affinity with cycling & technological products


• You are fluent in Dutch & English and have good writing & content creating abilities


• Good knowledge of GER is plus


• You have the legal right to work in the country you are applying to


• Employment time/work schedule to be discussed

Personal characteristics:

• Passionate about communication and cycling


• Strong team player with excellent interpersonal communication skills


• Highly organized and capable of multitasking


• Independent worker with a hands-on, proactive mindset

What We Offer: 

• A challenging position in a young, dynamic, company in a fast-evolving market


• The opportunity to work for a company revolutionizing the sports bicycle industry


• A professional team of highly motivated people in a flexible environment


• A flat organization with a start-up/scale-up culture and open communication lines


• Opportunities for professional growth and development


• A fun and engaging workplace, including regular social events and ride-outs

Location:

• Antwerp, Belgium


• Remote