Customer Engagement Marketing Specialist

Functieomschrijving

Team/division description: 

Customer Engagement Marketing (CEM) is a strategic priority within the company in Sales and Marketing & CX department. The team is responsible for personalised two-way customer communication across all channels based on defined customer journey blueprint to increase customer engagement, conversion and optimise customer acquisition costs. We are working with Centre of Excellence pilot markets and range of internal stakeholders to prioritise and deliver data and systems foundation, measurement framework and prioritised journeys.

Your responsibilities: 

Play a key role in the CEM team and development of customer engagement marketing strategy :

Onboard and guide markets to implement CEM based on their maturity :

Establish CEM performance management to measure impact and KPIs of CEM activities:

Define and implement standardized Marketing effectiveness reporting and benchmarking analysis to guide strategy and drive execution:

Profiel

Your profile: 

You have a Toyota DNA, this means :

Aanbod

Toyota offers a comprehensive remuneration package, including interesting extra-legal benefits. We provide flexibility to take care of both your career and your personal life by providing hybrid work environment with structural possibility to both work from home & collaborate in the office. 

At Toyota Motor Europe, we are committed to providing equal employment opportunity to all. All our recruitment decisions are based on the individual and their qualifications along with the job requirements. The selection process is without regard to nationality, sexual orientation, gender identity or expression, date of birth, religion, ethnicity, disability or other personal characteristics. We do not tolerate harassment or discrimination as our individual experiences and overall diversity is our key strength. Together we have the power to make a positive change and go beyond the ordinary.

If you need any specific consideration for the interview process due to disability or any other reason, please let the recruiter know.

Contract:

Interim contract (weekly renewed) 

Start date: September 2024

Expected end date: end of April 2025

Full time

Hybrid : Toyota Motor Europe Head Office in Evere and possibility for home office.