Director of Sales

Our client is
preparing the launch of a major new -generation meetings & convention venue
in Brussels, scheduled for opening in Q1 2027.

The venue will feature
approximately 4,000 m² of fully modular event space on one single level,
including a plenary capacity of up to 900 guests, multiple flexible meeting
rooms, state -of -the -art technology and immersive design.

Positioned at the
crossroads of premium hospitality, corporate events and high -impact
conventions, the venue is set to become a key player in the Brussels MICE
landscape.

To support this
strategic launch, our client is seeking a highly experienced and
market -connected:

Director of Sales (MICE).

Position Overview

The Director of Sales
will be responsible for defining and executing the commercial strategy of the
venue, with a strong focus on:

• Large -scale corporate
  events
  
• Conventions &
  plenary meetings
  
• Institutional and
  European associations
  
• International corporate
  accounts
  
• Event agencies &
  strategic partners
  

This role is both
strategic and hands -on, combining market positioning, revenue development and
business leadership.

Key Responsibilities

Commercial Strategy
& Positioning

• Develop and implement the sales strategy for
  the Brussels market
  
• Position the venue as a leading destination
  for large -scale corporate events
  
• Define pricing structures, commercial policies
  and segmentation strategy
  
• Build long -term revenue forecasting and
  pipeline visibility
  

Business Development

• Leverage and expand an existing network within
  the Brussels MICE ecosystem
  
• Target corporate HQs, European institutions,
  associations and event agencies
  
• Secure anchor accounts ahead of opening
  (pre -sales strategy)
  
• Negotiate high -value contracts and multi -year
  agreements
  

Revenue & Performance

• Deliver ambitious
  revenue targets
  
• Drive conversion from inquiry to contract
  
• Optimize yield and
  space utilization
  
• Monitor market trends and competitor activity
  

Leadership & Collaboration

• Build and lead the sales team (pre - and
  post -opening phase)
  
• Work closely with Operations, Marketing and
  Technical Production
  
• Contribute to pre -opening planning and
  go -to -market strategy
  

• Minimum 8–10 years of experience in MICE sales
  or convention business development
  
• Proven track record in selling large -scale
  events (500–900+ guests)
  
• Strong knowledge of the Brussels corporate and
  institutional market
  
• Established network with agencies and major
  accounts
  
• Experience in hotels,
  convention centers or premium event venues
  
• Strategic mindset combined with operational
  agility
  
• Fluent in French and English (Dutch is a
  strong asset)
  

• A rare opportunity to shape the commercial
  strategy of a landmark venue
  
• Involvement in a high -impact pre -opening
  project
  
• Strategic leadership role with long -term
  growth potential
  
• Competitive compensation package with
  performance -based incentives