Franchise Operations Manager - Benelux

About the Role

As Franchise Operations Manager Benelux, you are responsible for driving the performance, engagement, and expansion of the franchise and voluntary chain network in the region. You act as a key regional leader, ensuring operational excellence, profitability, and alignment with the broader EMEA Retail strategy.

You play a pivotal role in strengthening the value proposition (Give & Take package), enhancing procurement activities, and supporting franchise partners through coaching and business development initiatives.

Responsibilities

• Represent the franchise network in Benelux and implement EMEA strategic priorities locally while monitoring market trends, competitors, and customer expectations


• Own regional performance, ensuring profitable growth, operational excellence, and effective deployment of key initiatives (G&T, marketing, fleet, services) adapted to local market needs


• Drive and optimize local procurement strategies and activities to maximize profitability, competitiveness, cost efficiency, and revenue opportunities


• Develop and manage relationships with key suppliers and strategic partners and collaborate with central and regional stakeholders to align procurement initiatives


• Drive the expansion of the franchise and voluntary chain network, identifying and onboarding new partners while strengthening relationships with existing franchisees to increase engagement and retention


• Build and maintain a strong support framework for partners, ensuring a customer-centric culture, consistent application of brand standards, and operational excellence across all locations


• Support franchisees in improving profitability and long-term business performance


• Lead the definition, implementation, and continuous improvement of the G&T package in Benelux, ensuring competitiveness, relevance, and alignment with EMEA strategy while adapting to local market needs and promoting adoption


• Lead, coach, and develop the Retail Business Consultants (RBCs), providing performance feedback, capability development, and fostering a high-performance, collaborative and accountable team culture


• Drive change management and transformation initiatives within the region

Qualifications & Experience Required

Education, Master, other certification:

• Master’s degree or post-graduate degree in Economics or Business Management

Experience (years):

• Minimum 10 years experience and proven track record procurement preferably in the retail, automotive or after-sales industries

Technical Skills:

• Negotiation & Supplier Relationship Management: Expertise in network management, market analysis, and dealer selection based on clear metrics


• Data-Driven Decision Making: Strong analytical skills to provide actionable insights for both procurement and sales strategies with a structured and detail-focused mindset


• Automotive Retail Knowledge: Deep understanding of the retail and automotive sector to understand competition and market dynamics


• Comprehensive expertise in automotive products and supplier networks


• Familiarity with franchise or network-based business models

Languages Skills:

• Proficiency in spoken English is essential. Another European language is a plus

Soft/Behavioral Skills:

• Strong business acumen with both strategic and operational capabilities, demonstrating agility and resilience


• Commercial mindset: Ability to link business decisions to revenue growth, margin improvement, and customer satisfaction


• Cross-functional collaboration: Ability to work closely with central Franchise, Procurement, Finance, Marketing and Sales teams


• Leadership skills: Proven experience in managing teams, driving change, fostering collaboration and delivering results

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