Freelance Opdracht - Freelance Digital Customer Journey Analyst - Web & App Analyst - Brussel

Freelance Opdracht - Freelance Digital Customer Journey Analyst -

Web & App Analyst - Brussels

For our client - a reputable banking group - we are looking for a:

FREELANCE DIGITAL CUSTOMER JOURNEY ANALYST - WEB & APP ANALYST (Brussels)

Fulltime freelance opportunity, mission start: ASAP untill 31/05/2026 !

Mission:

• As a Digital Customer Journey Analyst your mission is to capture and understand the end-to-end customer journey on all the digital touch points, and this in order to help to permanently improve the customer experience and boost the performance of the digital business.

• You will cooperate with a team of digital experts (Product Owners, testers, developers, analysts, Concept,UX, etc.) and have various responsibilities, including:

• Challenge the business needs in terms of tagging requirements: clear objectives, define KPIs & supporting metrics

• Define the tagging strategy (technical specifications to be implemented by the FrontEnd devs)

• Collaboration with developers (Create UserStory for the FrontEnd devs with the right level of details)

• Build reports and monitor the KPIs & supporting metrics

• Perform different analyses as part of continuous improvement on the basis of quantitative analytics

• Present the result of your analysis by bringing insights through excellent storytelling with data to various audiences.

• Help to create a data driven mindset in the organisation by supporting with data and analytical insights, educate stakeholders on how to use data and facilitate data-driven decision making

• Ensure a close follow up of your projects : coordination with multiple squads, refinement sessions, agile ceremonies, ...

Who are you?

• You have a preferable a Master’s degree in Digitale Marketing, Marketing OR Mathematics, Statistics, Business Intelligence, Computer engineering, Economy.

• You have a very good knowledge English and preferable also Dutch (or French).

• You have minimum 1 year of experience in data analytics

• You have an experience or done a training to work with Adobe Analytics (must).

• You have the ability to translate objectives in KPI’s & supporting metrics (must).

• You have the ability to tell an egaging story with data (must).

• Preferable experience: Content Square, Adobe Target, Tableau Software, SQL, Agile Methodology.

Interested in this analytical longterm freelance mission?

Apply today! 🚀🚀🚀🚀