Head of Marketing

Soil Capital is on a mission to regenerate over 10 million hectares of land by 2030, addressing our environmental and food security challenges through regenerative and low-carbon agriculture. As a leading expert in this field, we have developed the first payment for ecosystem services program for farmers in Europe.

Through our certified programme and our platform, Soil Capital leads the food and ag sector transformation by engaging with blue chip organisations who seek to deliver on their environmental commitments and build supply chain resilience. These business purchase regenerative units, acting as an incentive for farmers to measure and earning improve their agricultural practices.

Our technology supports farmers by allowing them to efficiently and accurately measure farming practices, as well as the GHG balance of their farm which we then audit and certify to generate certificates. This helps farmers understand the levers to accelerate their adoption of regenerative practices.

In the past ten years, Soil Capital has established as a thought leader and a driver of change at scale in France, the U.K. and Belgium. Pursuing its ambitious growth trajectory, it is now expanding geographical and product scopes.

Interesting to learn more about our history? You can watch the video of Chuck & Nico, our co-founders, here.

About the Role

We are looking for an entrepreneurial and strategic Head of Marketing to lead and scale Soil Capital’s marketing function. This role is central to building our brand in the emerging regenerative agriculture market, driving growth, supporting sales, and contributing to the development of new products and offers.

You will oversee brand strategy, communications, PR, demand generation, product marketing, and team management while working closely with Marguerite (Head of Sales) and Nathalie (CRO).

We believe Soil Capital offers amazing marketing and communications opportunities. Because of our mission to address existential challenges such as food security and resilience, competitiveness and affordability of food, human and planetary health.  

But also because of our deep commitment to farmers, who are the key players in delivering these outcomes to society.

We are inspired by brands like NASA, who tackle insanely complex planetary challenges, and Patagonia, who are “in business to fix our home planet”. 

With them, we are convinced people are better when they understand earth, whether through experience, science and technology. 

With them, we are convinced that people with a mission are capable of truly amazing things, and shift from being part of the problem to the solution. Even to the environmental crisis.

We believe an amazing brand can inspire visionary partners - farmers, companies and governments - to make bold decisions which may not make sense in the short term, but are blindingly obvious in the long term.

Key Responsibilities

Brand Strategy & Positioning

• Own and lead the Soil Capital brand strategy, including positioning, messaging, visual identity, communications, and all elements of the marketing mix


• Define and strengthen Soil Capital’s positioning in the emerging regenerative agriculture market


• Ensure consistency and excellence across all brand assets, graphic design, website, content, and external communications


• Develop the company’s value proposition, messaging framework, and key narratives for different audiences including the marketing mix of new products and services


• Monitor competitors, customer feedback, and market trends to continuously refine Soil Capital’s positioning

Lead Generation and Engagement

• Drive lead generation through multi-channel campaigns to support the sales pipeline


• Build and execute demand generation strategies across digital marketing, content, events, partnerships, email campaigns, paid media, and social media


• Work closely with sales to align campaigns with commercial priorities and pipeline objectives


• Track marketing KPIs such as lead volume, conversion rates, pipeline contribution, customer acquisition cost, and ROI


• Use data and performance insights to optimize campaigns and resource allocation

Product Marketing and Sales Support

• Work closely with Marguerite, Head of Sales and Nathalie, CRO to support revenue growth initiatives


• Create sales enablement materials including presentations, case studies, brochures, and product messaging


• Support Nathalie in the development of new products from product definition to go-to-market plans and launches


• Help define target audiences, buyer personas, and ideal customer profiles

Communications & PR

• Lead public relations activities with the support of an external PR agency


• Build Soil Capital’s thought leadership position through content, media opportunities, events, and speaking engagements


• Oversee content strategy including website content, case studies, newsletters, customer stories, white papers, and social media


• Manage external agencies, freelancers, and partners when relevant

Team Leadership

• Manage and develop a team of 3-4 marketing professionals


• Build a strong marketing culture focused on collaboration, creativity, speed, and accountability


• Manage the marketing budget and prioritize investments across channels and initiatives


• Ensure strong collaboration between marketing, sales, product, and our Management Team

Required Experience

• Minimum 8 years of experience in marketing, ideally in a fast-growing company B2B environment such as Saas companies


• Experience within the sustainability, climate, agfood sector, Regen Ag is a plus


• Strong strategic vision and proven experience positioning brands in emerging market segments


• Experience managing marketing campaigns and generating qualified leads for sales teams


• Experience managing PR initiatives and external agencies


• Previous experience leading and developing teams

Hard Skills

• Strong strategic marketing and brand positioning capabilities


• Experience with lead generation and campaign management


• Strong understanding of communications, content, and graphic design principles


• Strong creativity with the ability to invent new formats (webinar series, content franchises, storytelling, etc.) that engage B2B audiences


• Ability to use data and KPIs to drive decision-making and measure impact


• Experience with CRM (Hubspot is a plus), marketing automation, and analytics tools

Soft Skills

• Entrepreneurial mindset with a proactive attitude


• Comfortable operating in a fast-paced environment


• Creative thinker with the ability to bring new ideas


• Results-oriented and data-driven


• Strong collaboration and communication skills


• Hands-on approach with strong execution capabilities

Here’s what we offer:

At Soil Capital, we are committed to building a sustainable and regenerative food system, with farmers at the heart of this mission. By joining us, you’ll have the opportunity to grow your career in a mission-driven company, surrounded by passionate colleagues.

• A mission-driven career: Join a company on a mission to transform the farming & food sectors, with a team driven by and committed to our mission
  


• Flexible holidays policy: Take the holidays you need, while coordinating with your team and respecting the demands of your role


• Health insurance with Alan for you and your family


• Reimbursement if you come to the office by public transport


• Flexible remote work: You can work remotely 2 days per week, with flexibility, provided you coordinate with your colleagues


• An excellent office in Louvain-la-Neuve, Belgium (or possibly our offices of London or Paris), and the ability to work remotely on a hybrid basis


• Company events and travels: Join quarterly company events and visit our offices in Paris (France) and London (UK)


• Gross salary in the range of EUR 80k to 90k
  

Our Hiring Process

1. First interview with Charlotte, People Specialist, during 30 minutes


2. Hiring lead interview with Nathalie, CRO, for a 45-minute deep dive discussion


3. Technical case interview with Marguerite, Head of Sales & Nathalie


4. Meet with Mawuena, Marketing Consultant from Standard Deviation (consulting firm who's working with us)


5. Last call with Chuck, our CEO

Soil Capital is an equal opportunity employer. We encourage applications from all candidates who meet the job requirements, regardless of their race, colour, religion, sex, sexual orientation, age, or disability.