Lead Engagement: Developing and implementing strategies to attract and nurture high-quality leads through various communication channels.
Platform Management: Maintaining and updating our existing communication platforms, ensuring consistent and engaging content.
Marketing Activities: Preparing and executing comprehensive marketing strategies, including digital campaigns, content creation, and social media management.
Collaboration with Admissions Team: Working closely with the admissions team to align marketing efforts with enrollment goals, enhancing the lead-to-enrollment conversion rate.
Event Planning: Organizing and coordinating attendance at fairs, open houses, and other recruitment events to promote our programs and attract prospective students.
Content Creation: Developing compelling and targeted content for various marketing materials, including brochures, newsletters, emails, and website updates.
Analytics and Reporting: Monitoring and analyzing the performance of marketing campaigns, providing insights and recommendations for continuous improvement.
Brand Consistency: Ensuring all communications adhere to our brand guidelines and reflect our mission and values.
Coordinating Subordinates: Supervising and mentoring junior team members, ensuring efficient workflow and professional development.
Your profile
Master’s degree in Marketing, Communications, or a related field.
Proven experience in a similar role, preferably within the education sector.
Strong understanding of marketing principles and digital marketing techniques.
Excellent written and verbal communication skills.
Proficiency in using marketing and analytics tools (e.g., Google Analytics, CRM systems, social media platforms).
Advanced English and French language skills.
Exceptional organizational and project management skills.
Ability to work collaboratively with cross-functional teams.
Creative thinking and problem-solving abilities.
Experience in event planning and execution is a plus.
Demonstrated ability to lead and mentor a team.
Stress-resistant.
EU/EFTA nationality or relevant residence/work permit for Belgium.
Why us?
A supportive and collaborative work environment.
Opportunities for professional development and growth.
Competitive salary and benefits package.
The chance to make a significant impact on our student recruitment efforts.
A modern work environment in the city center.
Dedicated since 2002 to cross-cultural education with a global perspective, United International Business School (UIBS) is an independent private higher education institution with campuses across Europe and Asia, and Online. UIBS offers flexible business and management studies at the Undergraduate (Bachelor/BBA) and (Post)Graduate (Master/MBA and Doctor/DBA) level, leading to private (programmatically-accredited) degrees, and to American regionally-accredited and European state-recognized degrees in cooperation with our academic partners. One-minute introduction to UIBS #J-18808-Ljbffr
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