Marketing Manager - Technology Sector

The client is looking for a Marketing Manager to join his team in Brussels.

This rapidly growing startup, positioned at the crossroads of fintech, retail tech, and travel tech, is primed to make waves on a global scale. With a B2C focus reaching out to 150 million potential users worldwide, its innovative solutions are set to redefine the VAT refund and shopping experience of travelers across borders.

Their cutting-edge platform seamlessly integrates advanced algorithms with user-friendly interfaces, transforming VAT refunds into an effortless experience for experienced shoppers and newcomers alike.

Since its launch in 2019, the company has grown its Brussels and China team from 3 to 30 and is now ready to accelerate its growth.

Besides its current focus on VAT refunds, the company is developing a digital platform connecting local retailers with global shoppers

The Marketing Manager will have the following responsibilities :

• Define and execute overall marketing and communication strategy and budget
• Build a full-fledged marketing team to accelerate growth in key markets across Europe.
• Drive acquisition from paid marketing channels online (paid content, SEA, social media ads, sponsoring) and offline (magazines, field marketing)
• Manage all content and inbound marketing : website, newsletter, SEO, mailing automation, blogs, affiliation, social media, surveys
• Work with product and development team to develop lifecycle marketing strategies, leveraging website and landing pages, email, push notification and in-app channels.
• Test new marketing actions and monitor results using digital metrics
• Reporting and tracking performance
• Oversee the production and consistency of all marketing material (website, banners, newsletters, press releases, pitches, videos, user guides and brochures)

• At least 3 years of experience in a similar role
• Analytics: proven track record of executing A/B tests, optimizing campaigns using KPIs and other productivity metrics and translating data into insights
• Excellent writing and presentation skills
• Experience with performance and inbound/content marketing leveraging various tools and platforms
• Excellent communication skills, with the ability to articulate complex ideas clearly and persuasively, both verbally and in writing
• French and English are required. Dutch is a plus.

• Receive a competitive compensation package reflecting your expertise.
• Fast-growing company
• Get the opportunity to have a real impact
• Contribute to projects with international reach

Social media, Newsletter, Video, Analytics, Landing Pages, Platforms, KPI, Blogging, Push Notification, User Guide, Presentation Skills, Content Marketing, ADS, Mailing, Communication, Articulate, Technology Sector, Campaign, SEA, Team Development, Pitching, Budget, French language, Acquisition, Press Releases, Productivity, Magazines, Writing, A/B Testing, Dutch Language, VOS, Metric, Sponsorship, Content, Product Development, Reporting, Production, Inbound Marketing, Polling, Banners, Brochure, Marketing, Translation, Field Marketing, Automation