Marketing Manager TS EMEA

Job Band:  Job Band 7 (JB7) 
Hiring Manager:  Minu Treasa Jose 
Lead Recruiter:  Paulina Piotrowska 
Country:  Belgium 

Our ability to grow, develop new capabilities and serve even more patients around the world depends on associates like you, who are passionate about our mission. Thank you for considering this new opportunity to further unlock your potential.

JOB SUMMARY 

The Marketing Manager will play a pivotal role in driving business growth through strategic marketing initiatives within the business unit. This position requires a dynamic individual with a deep understanding of the healthcare landscape, proven expertise in marketing, and the ability to collaborate with cross-functional teams. The ideal candidate will be responsible for crafting go-to-market strategies, developing compelling content, enhancing sales capabilities through training, and building meaningful relationships with Key Opinion Leaders (KOLs)

ESSENTIAL DUTIES

1. Strategic Planning & Business Growth 

Develop and implement comprehensive marketing strategies to drive business growth, support revenue targets, and enhance market penetration.

Conduct thorough market research to identify emerging trends, new opportunities, and valuable insights into the competitive landscape.

Define go-to-market strategies for new product launches and enhance market adoption, ensuring alignment with business objectives and customer needs.

Identify and evaluate new market opportunities and contribute to business development efforts to expand the company’s reach in existing and new markets.

2. Content Creation & Management 

Create high-quality marketing content (brochures, case studies, white papers, blog posts, presentations, digital assets) tailored to various stakeholders, including clinicians, hospitals, distributors, and internal teams.

Oversee the development and execution of digital marketing campaigns, ensuring effective SEO, email marketing, and social media outreach that aligns with brand messaging and market positioning.

Collaborate with design teams and external agencies to ensure consistent, engaging, and impactful branding across all channels, including print, digital, and social media.

Manage the content lifecycle, ensuring all materials are up-to-date, relevant, and compliant with industry regulations.

3. Sales Enablement & Training 

Design and implement sales training programs to enhance product knowledge, selling techniques, and overall effectiveness of the sales team.

Provide sales teams with relevant marketing collateral, including product data sheets, case studies, and FAQs, to support their selling process and improve customer engagement.

Collaborate with the sales team to gather feedback on customer needs, competitive activity, and market challenges, using this information to optimize marketing strategies and refine messaging.

Develop tools and resources that empower sales teams to drive conversions and effectively communicate the value of products and solutions.

4. Key Opinion Leader (KOL) Engagement 

Identify, establish, and maintain strategic relationships with KOLs, thought leaders, and influential stakeholders within the healthcare and medical device industry.

Facilitate collaborations with KOLs for product endorsements, clinical studies, and valuable market feedback, positioning the company as a trusted partner in the medical community.

Organize KOL-driven events, such as webinars, panel discussions, product demos, and workshops, ensuring strong engagement and showcasing product innovation.

Leverage KOL insights to inform marketing strategies and refine product positioning, based on real-world evidence and clinical feedback.

5. Product Management & Lifecycle Management

Lead end-to-end product lifecycle management activities, from product launch, portfolio optimization and product phase-out planning.

Gather and analyze customer insights, feedback, and market trends to define/modify product requirements

Ensure alignment of product strategies with regulatory requirements, quality standards, and overall business objectives.

6. Performance Analysis & Reporting

Track and analyze the performance of marketing initiatives (digital campaigns, product launches, events), adjusting strategies as needed to improve results and ROI.

Monitor and report on key performance indicators (KPIs), such as campaign engagement, lead generation, conversion rates, and overall marketing effectiveness.

Prepare regular reports for senior management, providing insights into marketing effectiveness, business growth, and recommendations for future campaigns.

Ensure compliance with industry regulations, including FDA, HIPAA, and other relevant standards, in all marketing communications and activities.

7. Cross-Functional Collaboration

Collaborate with product, sales, and R&D teams to ensure alignment between marketing efforts and product development, ensuring that marketing strategies reflect the company's capabilities and customer needs.

Work closely with the leadership team to ensure marketing strategies align with overall company goals, objectives, and vision

MINIMUM QUALIFICATION REQUIREMENTS 

Master’s degree in marketing, Business Administration, or a STEM related field.

5+ years of marketing experience, preferably within the medical device or healthcare industry.

Proven track record of successful product launches and marketing campaign management.

Fluency in spoken and written English is required, and proficiency in any additional language is highly advantageous.

SKILLS

Strong analytical and strategic thinking skills.

Exceptional written and verbal communication skills.

Proficiency in digital marketing platforms, CRM tools, and data analytics.

Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.

Experience with KOL engagement and understanding of healthcare regulations.

ADDITIONAL INFORMATION 

Requires travel (30%+)

Reports to Senior Marketing Manager TS EMEA