Paid Search Expert

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About the Role

Are you looking to evolve your PPC marketing expertise but feel limited by your current evolution possibilities? Do you wish you had the time and the resources to learn and test more advanced features? Are you energized by the thought of talking strategy with big local and international brands across multiple sectors? Then we may have the perfect challenge for you! Join our team as a high potential medior or senior. We will evaluate your knowledge and interests and set you up with a challenging customer portfolio adapted to your ambitions. Thanks to our Knowledge, Innovation, Quality & Excellence pillars you are supported throughout your development, ensuring that you are constantly growing. Our task force system allows you to focus on managing your customers, strategy, and innovation, while your support team takes care of day to day and recurring tasks - keeping you informed on progress every step of the way.

Responsibilities

• Creates, manages and optimizes SEA Campaigns aligned with customer objectives


• Guarantees that production and delivery lead times are met according to defined SLAs


• Meets Individual KPIs (Campaign management, Customer objectives & customer satisfaction)


• Maintains coherence of the SEA strategy with the customer’s overall marketing strategy


• Detects potential areas of improvement during the management of SEA campaigns


• Is proactive in indicating improvements when needed and communicates to Manager


• Manages incoming requests from external departments, prioritizes and communicates efficiently


• Supports other elements of the team (this includes being a reliable backup during absences)


• Reports on Account & Campaign performance for both internal and external purposes


• Keeps the digital knowledge pro-actively up to date (Actively stays aware of market trends and updated concerning digital marketing and advertising – main focus on SEA)


• Assures confidentiality of all customer & company information


• Communicates in a timely and professional manner to internal & external clients via e-mail, Wrike & telephone


• Analyses and evaluates campaign performances and creates roadmaps for optimisations. Coordinates and follows up on the roadmap efficiently to task force members.


• Occasionally presents SEA results & recommendations during live presentations to Advertisers


• Delegates tasks efficiently to other team members.

Qualifications

• Graduate or equal by experience


• Experience managing SEA Campaigns (Google or Bing)


• Fluent in French or Dutch and English


• Good understanding of Microsoft office tools


• Eager to learn continuously


• Structured and disciplined with a mature sense of responsibility


• Has experience managing internal and/or external customer expectations

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