Product Manager

In this role you will be responsible for leading the marketing of a key product in the therapeutic area of Multiple Sclerosis and creating extra customer value through portfolio marketing activities.

You will drive the overall customer experience in close collaboration with a cross-functional team, including the Area Business Managers, and through the delivery of multi-channel campaigns.

Primary Responsibilities
o Generates customer and competitive insights to identify priority needs and develops corresponding marketing programs
o Defines metrics to track execution of marketing programs and to measure impact
o Leads product cross-functional team, operationally and for the customer planning processes
o Energizes all internal stakeholders and field force to generate a superior customer value
o Educates internal stakeholders on value of products and strategic priorities.
o Engages with external stakeholders (HCPs, KOLs) to validate the added value information and initiatives.
o Respects the allocated cost budget and ensures an efficient use of resources
o Supports the development of a portfolio marketing strategy and coordinates local portfolio marketing activities
o Connects with International organization and leverages EU implemented materials to decline locally
o Aligns with the global strategy and the local and internal Biogen corporate guidelines/SOPs
o Provides support to Logistics and the warehouse for adequate inventory planning
o Responsible for competitor intelligence; monitors also market dynamics and broader environment
o Close collaboration with the Medical Department on various projects

o Scientific, medical or paramedical background
o Several years of experience in pharma industry; understanding of local customer & market dynamics
o Successful experience in pharmaceutical marketing, preferably in a Specialty care environment
o Strong

Exciting new opportunity for a Product Manager to join our team in Belgium.