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Product Manager

Job Description - Product Manager

Job Description

In this role you will be responsible for leading the marketing of a key product in the therapeutic area of Multiple Sclerosis and creating extra customer value through portfolio marketing activities.

You will drive the overall customer experience in close collaboration with a cross-functional team, including the Area Business Managers, and through the delivery of multi-channel campaigns.

Primary Responsibilities
o Generates customer and competitive insights to identify priority needs and develops corresponding marketing programs
o Defines metrics to track execution of marketing programs and to measure impact
o Leads product cross-functional team, operationally and for the customer planning processes
o Energizes all internal stakeholders and field force to generate a superior customer value
o Educates internal stakeholders on value of products and strategic priorities.
o Engages with external stakeholders (HCPs, KOLs) to validate the added value information and initiatives.
o Respects the allocated cost budget and ensures an efficient use of resources
o Supports the development of a portfolio marketing strategy and coordinates local portfolio marketing activities
o Connects with International organization and leverages EU implemented materials to decline locally
o Aligns with the global strategy and the local and internal Biogen corporate guidelines/SOPs
o Provides support to Logistics and the warehouse for adequate inventory planning
o Responsible for competitor intelligence; monitors also market dynamics and broader environment
o Close collaboration with the Medical Department on various projects

Qualifications

o Scientific, medical or paramedical background
o Several years of experience in pharma industry; understanding of local customer & market dynamics
o Successful experience in pharmaceutical marketing, preferably in a Specialty care environment
o Strong

Additional Information

Exciting new opportunity for a Product Manager to join our team in Belgium.
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About the Company

Biogen Sandbox

Biogen is a leading biotechnology company that pioneers innovative science to deliver new medicines to transform patients’ lives and to create value for shareholders and our communities. We apply deep understanding of human biology and leverage different modalities to advance first-in-class treatmen...

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