Product Manager, CRM for Marketing & Sales
WEX is an innovative payments and technology company leading the way in a rapidly changing environment. Our goal is to simplify the business of running a business for our customers and free them to spend more time, with less worry, on the things they love. We are on a journey to build a unified, world class user experience across our products and services and leverage customer driven innovation to power our growth and strategic initiatives.
As we lean into our mission to “simplify the business of running a business”, WEX is looking to simplify and reimagine our experiences for both customers and employees. We are looking for a Product Manager to support the execution and delivery of the Digital Channels team’s product roadmap, specifically focused on supporting our enterprise-wide Salesforce CRM transformation . You’ll collaborate across the business, focusing on Marketing and Sales functions, to understand customer pain points and identify business requirements, translate them into technical solutions, and ensure successful execution. In this role, you’ll partner with operations, technology, and other product teams to build CRM end-to-end experiences. You’ll bring together the capabilities and features that will power and transform our Marketing and Sales teams through our enterprise Salesforce platform. You will leverage and develop the following competencies:
About the team:
Come and join the Digital Channels Team as we work to transform our company into a truly digital company. We aren’t just changing the way customers engage with us, we are transforming and re-imagining our business, by focusing on the individual user. Our team promotes an agile, collaborative, supportive environment where diverse thinking, innovative design, and experimentation is welcomed and encouraged.
What you’ll do:
Partner with Sales and Marketing teams to transform and optimize their Salesforce CRM experiences, by leading the product development lifecycle for Salesforce Sales and Marketing Clouds as a part of our enterprise-wide Salesforce transformation
Deliver best in class digital experiences and enable capabilities that delight employees and help WEX win in the market
Deeply understand the Salesforce ecosystem and both internal (agent) and end customer needs to define and prioritize the problems to be solved and inspire the broader team
Enhance and iterate on the product roadmap in collaboration with key stakeholders, and drive prioritization and tradeoff decisions
Partner with 1-2 scrum teams to define business requirements, refine user stories, and deliver great results iteratively
Leverage qualitative and quantitative data to measure results, inform roadmaps and achieve benefit, adoption and financial results
Collaborate with other product management teams, as well as analytics, UX, sales/commercial teams on product research to come up with better and disruptive solutions
Engage in technical discussions with senior engineers to define product strategy, create value, and impact the direction of products and the business
Be a trusted partner that can partner closely with other product managers driving this transformation, present effectively to high-level stakeholders, set clear priorities and direction, and build bridges across groups
How you’ll engage:
: Seek to understand WEX’s corporate strategy, the competitive environment and market trends and how our products can create value
: Deeply understand our customers’ needs through customer empathy, data and prioritize work
: Leverage data to understand how the product is performing and prioritize work
: Use qualitative and quantitative insights to drive decisions, define experiments and prioritize roadmap
Appreciate and comprehend different points of view and share information clearly and transparently with strong collaboration while knowing when to escalate
Brings a deep understanding of the market, applied technologies and domain expertise, with a curiosity and learning mindset
What you’ll bring:
2-5 years of product management experience, ideally with an emphasis on Salesforce ecosystem technologies
Familiarity with CRM platforms, preferably Salesforce Marketing and Sales Clouds, including integration, configuration and AI-enabled capabilities
Track record of driving cross-functional teams and supporting large transformational initiatives across an organization
Proven methodologies to develop great products, including customer driven innovation, rapid experimentation, prototyping, customer journey mapping, and measuring outcomes
Experience supporting end-to-end platforms and identifying key gaps and opportunities to meaningfully improve agent and customer experience
Understand how features (micro) interface with overall product vision (macro)
Comfort navigating through ambiguity and changing business environments
Highly effective communication and collaboration skills: able to engage with stakeholders at all levels, strong storytelling foundations, and leveraging a learning mindset
Data driven approach for everything you do: understanding your customers, roadmap prioritization and measuring success
Ability to work in an Agile fashion with your teams: go broad to go narrow, build, test and iterate, partner closely with technologists throughout ceremonies
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