PR & Communications Manager - BELGIUM

Do you thrive in a dynamic, international environment where no two days are the same? And are you the person who can elevate Visma’s brand presence in Belgium? If your answer is yes, then keep reading – this job might just be the opportunity you’ve been looking for.

This position will be part of the Branding and Marketing department of Visma Group, where we strive to build a strong overarching Visma Brand and empower growth in our portfolio of 180+ companies through marketing and brand efforts.

Visma’s cloud business software products help 2.2 million customers in Europe and Latin America. Our unique structure enables us to be close to local markets while sharing world-class competence.

Key responsibilities:

As PR & Communications Manager, you will play a key dual role. You will be at the heart of driving Visma’s overall communications and PR strategy, helping to elevate our brand across channels, while also localising and adapting this strategy for the Belgian market. You will ensure that global initiatives align with local priorities, crafting communications that resonate with Belgian audiences and strengthen Visma’s presence both nationally and internationally.

We’re looking for a strong individual contributor with the potential to take on team leadership responsibilities as opportunities arise.

Your role will be crucial in increasing awareness of Visma in Belgium, leveraging strategic campaigns, and day-to-day communications to boost visibility and establish strong relationships with key stakeholders.

• Collaborate in the creation and implementation of Visma’s communication strategy globally and locally for the Belgian market.




• Create compelling and engaging content like thought leadership articles, website copy, and social media content tailored to our Belgian audience. In doing so, you will be expected to stay ahead of trends and proactively suggest new tactics or ideas to improve brand presence, and run with these ideas from scoping to execution.




• Own and drive the PR agenda in Belgium to build the desired Visma brand, and collaborate with Visma’s companies located in Belgium.




• Establish and drive Spokespersons programs and Employee Advocacy on the Visma brand level.




• Ensure all Visma Group messaging is accurately translated and culturally adapted for the Belgian market.




• Campaign development and management in the Belgian market.




• Track media coverage and assess the effectiveness of campaigns. Provide regular reports on KPIs and campaign performance to internal stakeholders.




• Organise and manage press events, media briefings, and other Visma event initiatives to promote the brand.




• Work closely with your peers and with Visma’s companies in Belgium to ensure alignment and consistent branded and commercial messaging.

• If crises arise, you will act as the first point of contact for media inquiries and collaborate closely with the Group Communications Director.

Your profile:

• Strong commercial understanding and experience in brand building.




• You have a minimum of 5 to 7 years of experience in communication and PR within the Belgian market.




• You are a native Dutch speaker with outstanding written and verbal communication skills. You also possess strong proficiency in English, as it is our corporate language.




• Excellent stakeholder management and collaboration skills with the ability to work cross-functionally with teams in various departments.




• Ability to manage multiple projects at once without losing sight of the details.




• A proactive, collaborative mindset with a readiness to step in wherever needed to support the team in reaching its goals.




• Strong writing skills with the ability to create engaging content and tell compelling brand stories.




• Experienced with social media platforms and digital communications strategies in the Belgian market.




• Experience communicating tech and SaaS to the B2B audience is preferred.

What we offer:

• In this role, you can help shape Visma's brand and solidify our market position in Europe, especially in Belgium.




• You will have an opportunity to collaborate with top talent in a diverse, fast-paced environment.




• We embrace autonomy and knowledge-sharing at every level. Combine local market insight with world-class competence.




• You'll have the resources and tools needed to excel and grow in your role.




• We know that great results require good work-life balance, trust, and coaching. Here, you’ll be met by engaged leaders who have your back every step of the way.




• We can be flexible about your work location but being based in Belgium is preferable.

What are the next steps?

1. Want to apply? Please submit your resume and a cover letter detailing your experience and why you're a great fit for the PR & Communication Manager role for Belgium.




2. We'll get back to you! Once you have submitted your application, you will get an instant response confirming we have received your application. Once we have evaluated your application you will hear from us again.