Sales Manager

Hospitality Talents is a leading
recruitment agency specializing in connecting top-tier hospitality
professionals with prestigious employers.

For our client, a
branded property in Brussels, we are searching for Sales Manager.  As the Multi-Segment Sales Manager,
you will be responsible for developing, implementing, and driving the
commercial strategy for the hotel across MICE, Corporate, Leisure, and
other key segments. Your role will focus on revenue growth, client
retention, and new business development, while ensuring an exceptional
customer experience.

Key Responsibilities

Strategy &
Business Planning

• Develop and execute the annual business
  plan in alignment with the hotel and group’s financial and strategic
  goals.
  
• Define and adjust segment-specific sales
  strategies (MICE, Corporate, Leisure) to maximize profitability.
  
• Monitor market trends, competitor activity,
  and emerging opportunities to proactively adapt strategies.
  

Segment Management

• MICE: Prospect and
  manage corporate events, conferences, exhibitions, and incentive travel. Collaborate with the events team to
  ensure flawless execution.
  
• Corporate: Build and
  maintain strong relationships with local, national, and international
  businesses. Negotiate contracts and
  corporate rates.
  
• Leisure: Target
  individual travelers, families, and tourists, working closely with travel
  agencies and online booking platforms.
  

Business Development

• Identify and convert new business
  opportunities through proactive outreach (cold calls, emails, social
  media, trade shows, etc.).
  
• Organize and attend B2B events (trade
  fairs, roadshows, client meetings) to promote the hotel.
  
• Collaborate with the marketing team to create targeted
  campaigns (promotions, packages, partnerships).
  

Account Management & Client Relations

• Provide personalized follow-up to key
  accounts (corporate clients, agencies, event planners).
  
• Negotiate and finalize contracts that
  meet revenue and margin targets.
  
• Ensure high client satisfaction through
  responsive service and tailored solutions.
  

Performance Analysis & Reporting

• Track sales performance (occupancy
  rates, revenue by segment, ROI of sales actions).
  
• Prepare regular reports (monthly,
  quarterly) for management, including actionable recommendations.
  
• Utilize CRM tools (e.g., Opera,
  Salesforce) to manage the sales pipeline and prospect tracking.
  

Cross-Functional Collaboration

• Work closely with Front Office, Revenue
  Management, Events, and Marketing teams to ensure a cohesive approach.
  
• Participate in strategic meetings and
  contribute to decisions on pricing, promotions, and investments.
  

Requirements

Experience & Skills

• Minimum experience: 3–5 years in a
  similar role (Sales Manager, Business Development Manager) in 4-5 star hospitality, ideally with multi-segment exposure.
  
• Segment expertise: Proven track
  record in MICE, Corporate, and Leisure sales, with a strong
  industry network.
  
• Sales skills: Exceptional
  ability to negotiate, persuade, and retain clients.
  
• Analytical skills: Proficiency in data
  analysis tools (Advanced Excel, dashboards) and ability to develop
  data-driven action plans.
  
• CRM systems: Experience with sales
  management software (Opera, Salesforce, etc.).
  

Soft Skills

• Client relations: Strong customer
  service orientation and ability to build long-term relationships.
  
• Organization: Highly
  organized, able to manage multiple projects simultaneously, and meet
  deadlines.
  
• Communication: Fluent in English
  and French (written and spoken). Dutch
  is a plus.
  
• Teamwork: Collaborative
  mindset with strong interpersonal skills.
  

Education

• Degree: Bachelor’s or
  Master’s in Hospitality, Tourism, Business, or Marketing (or
  equivalent experience).
  

Benefits

• A dynamic and international work
  environment.
  
• Professional development opportunities within a growing
  group.
  
• An attractive compensation package
  
• The chance to work on exciting projects with a high degree of autonomy.