Sales Manager Retail Brands PBFS (Plant Based Food Solutions)

Share our taste for life!

Together with you we want to empower you to achieve this mission with us. We value you as a person and actively support you on your professional journey, while caring for your future. Join our big little family and let’s make products for you and the world to love.  

Do you share our taste for life? We invite you to join our big little family!  

Your role

Vandemoortele Retail Brands is part of the Vandemoortele family and a key growth pillar within PBFS. Through strong partnerships with leading retailers across Belgium, we create value by combining category expertise, consumer insights, and a high-quality portfolio.

As Sales Manager Retail Brands PBFS (Plant Based Food Solutions), you are responsible for driving the Retail Brands strategy and delivering sustainable growth across Belgium. You lead a team of Key Account Managers, build strategic customer partnerships, and drive commercial performance across the channel, while also directly managing a selected Tier 3 customer. Combining strong leadership with commercial excellence, you deliver ambitious business results while developing your team and strengthening Vandemoortele’s market position.

Your key responsibilities 

 Channel Leadership

• Define and execute the Retail Brands channel strategy in line with PBFS growth ambitions.


• Develop and implement the annual business plan, including sales, profitability, and market share objectives.


• Identify market trends, customer needs, and growth opportunities to drive sustainable business development.


• Monitor channel performance and take ownership for delivering results.

Customer & Commercial Leadership

• Build and maintain strategic relationships with key customers and stakeholders.


• Lead negotiations on major commercial agreements and strategic customer initiatives.


• Ensure excellent execution of joint business plans and customer development strategies.


• Manage a selected Tier 3 customer directly within the portfolio, ensuring consistent execution and commercial performance.

People Leadership

• Lead, coach, and develop the Retail Brands Key Account Managers.


• Create a high-performance culture focused on accountability, collaboration, and continuous improvement.


• Support talent development, succession planning, and associate engagement within the team.


• Foster a winning team spirit and role-model Vandemoortele's values and leadership behaviours.

Cross-Functional Collaboration

• Collaborate closely with Marketing, Category Management, Supply Chain, Finance, and Operations to deliver business objectives.


• Ensure alignment between customer needs and internal priorities.


• Drive effective investment management and optimise commercial return on investment.

What’s in it for you?

• You will join our big little family: Our associates are the beating heart of our company – they bring the flavour to our organisation. We cherish each member, prioritising their well-being and supporting their professional journey. As a global family business, we foster a human-centric approach where everyone feels welcome and valued.  

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  We value you as a person: At Vandemoortele, we value each one of our associates and recognise their unique contributions to team successes. We place great importance on giving our associates the freedom to shape their own professional journey. You will have flexible working hours and the opportunity to work from home 50% of the time. We also invite you to join our sports and wellbeing activities!  

  
  

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  We care for your future, and we support your professional journey: We believe in the power of our associates and the value of their actions and we support their career aspirations by offering internal mobility and promotional opportunities. We embrace individual ambitions and encourage our associates to create a successful professional journey and entrust them to take ownership.  

  
  

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  We make products for you to love: We are a team of passionate food enthusiasts. In our mission to shape a tasty future, we strive to create a wide range of food solutions that connect people, cultures and traditions. You can enjoy tasty food in our company restaurant. In our cosy coffee corners, you will find healthy fruit baskets to enjoy your break to the fullest.  

  
  

Are you the one we're looking for?

• You combine strategic thinking with a strong commercial drive and a passion for delivering results.


• You are a people leader who enjoys coaching, developing, and empowering teams.


• You have strong interpersonal skills and build trust with customers, colleagues, and stakeholders.


• You are entrepreneurial, proactive, and comfortable taking ownership in a dynamic environment.


• You embrace and live Vandemoortele's values.


• You are passionate about food and customer-centric growth.

Join us in making sweet memories!

We look forward to welcoming you to our delicious journey! Submit your updated CV and compelling cover letter (optional) highlighting your relevant experience and motivation.