Senior Sales Manager / WIZIU Belgium

Organisation Level: IV

Reporting: dual reporting line:

• Chief Commercial Officer – WiZiU
• Vice President Operations – WiZiU Belgium

Department: Commercial

Activity: demand & revenue generation, sales, marketing, channel management, distribution, promotions

Place: WiZiU Belgique Office in Brussels, Flexible working conditions, 2 days / month in Lille, France (HQ WiZiU)

Scope: 12 Accor franchised Hotels in Belgium + the French WiZiU hotels for the Business Development objective

As the Sales Manager overseeing 12 hotels in Belgium, your primary responsibility will be to design and execute strategic initiatives that drive revenue growth and strengthen the market position of our properties. This role requires expertise in both B2B and B2C sales, focusing on customer acquisition, retention, and maximizing profitability across various market segments.

Responsibilities

1. Strategic Sales Planning:

• Develop and implement comprehensive sales strategies tailored to the specific market dynamics in Belgium.
• Identify target markets and customer segments for both corporate (B2B) and individual (B2C) clientele driving groups, transient and Meeting & Events business for WiZiU hotels in Belgium & France.
• Establish annual sales objectives, KPIs, and performance benchmarks for the portfolio.

2. B2B Sales Management:

• Build and nurture relationships with corporate clients, travel agencies, event planners, and other institutional partners.
• Secure corporate accounts, group bookings, and long-term partnerships to ensure steady revenue streams.
• Represent the hotel portfolio at trade shows, corporate events, and industry networking opportunities.

3. B2C Sales Management:

• Oversee direct sales efforts targeting individual travellers (transient), including leisure, bleisure and business guests.
• Collaborate with marketing teams and revenue management to design promotional campaigns that attract new guests and encourage repeat bookings.
• Leverage online platforms and distribution channels to maximize room occupancy and optimize pricing strategies.

4. Global Business Development (Scope: all WiZiU hotels in Belgium and France)

• Expand WiZiU's market reach by driving B2B and B2C business development initiatives across the Benelux, UK, and Scandinavian markets.
• Identify and capitalize on global opportunities (i.e. Accor, Marriott, IHG) by cultivating relationships with international corporate clients, travel agencies, and distribution partners.
• Leverage insights into local market trends and customer preferences to tailor offerings and strategies that maximize revenue.
• Build a robust pipeline of prospects through targeted networking, trade shows, and strategic collaborations.
• Develop and execute campaigns aimed at both institutional and individual travellers, aligning efforts with WiZiU’s overarching commercial goals.

5. Cross-Functional Collaboration:

• Partner with hotel managers, revenue managers, and marketing teams to align sales efforts with operational objectives.
• Provide feedback on market trends and customer needs to guide product development and service enhancements.

6. Reporting and Analysis:

• Monitor sales performance, analyze data, and report on revenue growth against targets.
• Use insights to refine strategies and seize new business opportunities.

7. Leadership and Team Development:

• Manage and mentor the hotels team, ensuring alignment with organizational goals.
• Foster a culture of collaboration, innovation, digital and results-driven performances.

Profile Requirements

• Proven experience in hospitality sales, managing multi-property portfolios.
• Strong network within the Belgian market, especially in corporate, leisure, M&E segments.
• Exceptional communication, negotiation, and relationship-building skills.
• Analytical mindset with the ability to interpret market data and adjust strategies accordingly.
• Fluent in Dutch, French and English is a strong asset.

Why Join Us?

By joining our team, you’ll play a pivotal role in driving the commercial success of a diverse and dynamic portfolio of hotels in one of Europe’s most vibrant markets. You’ll work with a talented team dedicated to delivering exceptional guest experiences and achieving excellence in the hospitality industry.

Above market Compensation Package including a performance-based bonus, car allowance, group and health insurances, eco-checks, phone, laptop.