Strategic Data Marketeer B2B Brussels

Your Role & Work Environment

As a Strategic Data Marketeer, you are a key driver of digital sales growth within Easy Banking B2B Digital Sales. You connect data, marketing and commercial objectives to maximize acquisition, conversion and engagement of our Self-employed & Micro companies segment in Belgium. You operate at the heart of our digital sales engine, working hand-in-hand with CRO experts, Digital Sales marketers, Content, UX and Product teams to turn insights into tangible sales impact.

Your mission is clear: improve the performance of our digital sales funnels end-to-end — from traffic targeting and personalization, to conversion optimization and activation. You combine strong business ownership with deep analytical expertise and help the squad make better, faster, data-driven decisions.

Your Key Responsibilities

1) Drive Digital Sales Performance through Data

• Own and steer performance across the full digital funnel (acquisition → onboarding → conversion → activation).
• Identify growth opportunities by analyzing customer journeys, funnel drop-offs and channel performance.
• Translate insights into clear, actionable recommendations that directly increase digital & mobile sales.

2) Personalization & Targeting (RTCDP / AEP)

• Design and optimize audience and personalization strategies within RTCDP / Adobe Experience Platform.
• Enable smarter targeting across paid and owned channels, improving relevance and conversion.
• Support squads in activating data-driven journeys and campaigns across web, app, mail, owned and paid media.

3) Advanced Analytics & Measurement (Adobe + SAS)

• Act as the go-to expert for Adobe Analytics within the squad, ensuring deep understanding of user behaviour and performance drivers.
• Own and improve measurement: KPIs, dashboards, tracking plans and reporting cadence.
• Use SAS (or equivalent tools) to target audiences, perform deeper analyses (propensity, segmentation value, campaign impact) and sharpen commercial decisions.

4) SEO / GEO & Market Intelligence (Semrush)

• Leverage Semrush insights to identify SEO growth opportunities and improve content and landing page performance.
• Monitor competitor performance and search trends to stay ahead in digital acquisition.

5) Experimentation & Conversion Enablement

• Support and strengthen a test-and-learn culture: define hypotheses, success metrics and post-test learning loops.
• Work closely with CRO and UX experts to reduce friction and boost conversion across key journeys.
• Ensure learnings are translated into scalable improvements across squads.

We Look For

• A data-driven growth marketeer who thrives on impact, experimentation and continuous improvement, with at least 8+ years of experience in digital marketing, growth, analytics or digital sales.
• Strong expertise in Adobe Analytics and digital funnel analysis.
• Experience with RTCDP / Adobe Experience Platform (or similar CDP environments).
• Solid knowledge of Semrush / SEO/GEO/SEA data-driven optimization.
• Experience with SAS or advanced analytical tooling
• Strong stakeholder management and ability to influence decisions based on data.
• A challenger mindset: you question the status quo and bring new ideas.
• Strong grasp of UX, digital behaviour and SEO/GEO/SEA fundamentals.
• A collaborative mindset and ease working in an agile, international environment.
• Master’s degree or equivalent experience.
• Fluency in Dutch or French and English.

We Offer You

• A role with real impact in a rapidly evolving digital ecosystem.
• Challenging work and endless opportunities to grow.
• A dynamic, informal culture supported by passionate colleagues.
• An agile environment where ideas matter more than hierarchy.
• A flexible and empowering hybrid work model.

We redefine banking. What about you?