Strategic Planner NL

ABOUT OGILVY SOCIAL.LAB

Ogilvy Social.Lab (OSL) is a full-service advertising agency headquartered in Brussels’ WPP Campus. As part of the international Ogilvy network, our operations span four continents with over 15 nationalities on the 120-strong team working in our offices – our mindset is borderless.

We proudly collaborate with prominent international and regional clients, including Absolut, Unilever, Mondelez, Ford, IKEA, Lidl, Orange, EU and Belgian institutions, fueling their success locally & internationally.

Entrepreneurship pulses through our veins, embodying our name with a "lab” mentality. We constantly innovate and experiment, staying in sync with the ever-evolving digital media landscape we specialize in.

ROLE 

We’re looking for a Strategic Planner – Dutch-speaking, a curious mind with a passion for culture and social. You’ll join our strategy team: a group of curious strategists who love debating ideas, exchanging inspiration, and helping each other grow.

This role is perfect for strategists who want to elevate their craft, work across multiple brands and categories, and contribute to impactful work for local and global clients.

RESPONSIBILITIES 

• Bring actionable inspiration from social, cultural, and digital data streams to spark ideas and content directions.


• Translate insights into clear, simple strategies that guide the creative work throughout the year.


• Stay plugged into cultural shifts and social trends to guide planning and creative teams. Map out mindsets, motivations, behaviours, interests, and customer journeys.


• Transform key insights into strategies to shape brand development and communication strategies.


• Write clear and sharp briefs, social journeys, or any other formats that help creatives deliver their best work.


• Work closely with Creative, Media, Account, and other teams to help deliver integrated work.


• Present insights and strategic recommendations in a structured, persuasive way.


• Collaborate with Junior Strategists and contribute to their development (without full management ownership).

PROFILE 

• At least 3 years of experience in a strategy planning role. Agency experience is a must.


• Proficient in Dutch and English, both written and spoken.


• Deep understanding of the Flemish culture and market dynamics.


• Extensive knowledge of social media & digital, communications planning, brand growth strategies, and consumer insight development.


• Audience-first: you approach every challenge with empathy and curiosity.


• Research-savvy: comfortable with qualitative and quantitative learning.


• Cultural explorer: you know how to tap into culture, creators, and trends.


• Confident storyteller: you can structure and present your thinking clearly.

OFFER

• Full-time opportunity in an ever-growing, trendsetting advertising agency based in the greenest building in Brussels - the WPP Campus.


• Work alongside a team of diverse and people-focused individuals, on impactful projects and with an array of local, regional, and global clients.


• We are committed to keeping our environmental footprint low and ensuring that our work is ethical.


• We thrive on transparency - Our words and promises produce actions.


• Attractive package and benefits


• Strong flexibility plan


• Continuous training opportunities


• As an Ogilvy Social.Lab employee, you will be provided with continuous opportunities to grow through training and career conversations while doing strong work that works.