Trade Marketing Specialist

As a Trade marketing specialist, you will be central to promoting and strengthening the La Lorraine brand within the Fresh business unit, executing hands-on campaigns and content that resonates with our diverse customer base. Your role is vital in bringing our brand to life through meticulously planned and executed marketing activities.

The function

As a Trade marketing specialist, you will be central to promoting and strengthening the La Lorraine brand within the Fresh business unit, executing hands-on campaigns and content that resonates with our diverse customer base.

Your role is vital in bringing our brand to life through meticulously planned and executed marketing activities.

Therefore we are looking for a dynamic hands-on marketeer responsible for the execution of activation plans through various communication channels, with a primary focus on B2B communication.

The person must be able to cover broad & versatile topics and can think from a tactical perspective when translating goals and marketing plans proactively into concrete and focused actions and communications. The person also evaluates actions and uses his or her observation and analysis to further focus future actions/communications.

Finally, a commercial mindset is key to activate the market and our diverse customer base.

• You are the developer and executor within our company for marketing and communication tools to support our Sales department (flyers, leaflets, mailings, POS materials, etc.). For this, you are in direct contact with suppliers and agencies.
• You will work alongside a colleague with the same responsibilities for the Frozen business unit and will be reporting both to the Marketing Activation Manager Fresh, inviting you to learn from each other and use where possible successful marketing activities over BU’s.
• You are responsible for the follow-up of various trade marketing and communication campaigns, both online and offline, in line with the strategies set out by your management
• You create and manage compelling content for various platforms and media, such as emails, social media and websites, according to the established brand and marketing plan. If necessary, you will collaborate with freelancers and agencies
• You also manage our digital sales platform on a daily basis, providing content updates and customer journey optimizations
• You work closely with the sales colleagues and have daily contact with various departments within the company
• You report on campaign performance and operational challenges and suggest improvements for the ongoing and future campaigns
• You will have the opportunity to think tactically about maintaining and growing our brand in the market, combining information from your experience in marketing activation with the data and information gathered daily on our consumers and products.

As Trade Marketing Specialist, you report directly to the Marketing Activation Manager.

Your profile

• You have at least a bachelor's degree in a relevant direction
• You have min. 3 years of experience in a similar or equivalent position
• you have a commercial, dynamic and positive mindset towards customers. You have a focus on reading the needs of customers and matching them with the LLBG and product leadership strategies. You bring in a fresh perspective that inspires actions and communications.
• You have experience with integrated marketing campaigns. A first experience in retail or FMCG environment is a plus.
• You have strong commercial communication skills and manage to actively listen to your stakeholders.
• You have a “can do” mentality; you like to roll up your sleeves to turn a project into a success. You enthuse your colleagues with your infectious dynamism and go-getters mentality
• You are structured and conscientious, can multitask, manage complex workloads and meet tight deadlines without any problems
• You are motivated, independent, proactive and solution-oriented
• you speak and write Dutch and are fluent in French
• You enjoy working in a multi-disciplinary team and can cope with different profiles.

Our offer

• You will join an international family business with a strong long-term vision where more than 5,000 enthusiastic colleagues go for it together and are driven by 5 strong values.
• We invest in a happy working environment through various sport and team events.
• You can literally taste our passion every day, through our fresh and innovative top products.
• You help build a better world; sustainability is high on the agenda within our company.
• You get the chance to grow and develop in a very dynamic environment. Our LLBG Academy supports you to become the best version of yourself.
• An interesting financial package, complemented by 1 day home working, meal vouchers, hospitalisation insurance, group insurance, and 10 extra holidays on top of statutory leave.
• You get the opportunity to roll up your sleeves yourself, take initiative and help make a difference.

About LLBG

La Lorraine Bakery Group (LLBG) is an international family-owned company headquartered in Belgium with more than 85 years of experience in the milling and bakery sector. More than 5,000 passionate employees produce and sell high-quality bakery products to consumers, retailers and foodservice professionals in over 35 countries every day. They do so with respect for people, product and planet, because at LLBG we want our company and our people to grow in a sustainable way.

"It's great to work with products that make people happy."

Nele Category Manager at LLBG

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