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About Qover:
We are Qover, a leading insurtech scale-up that has raised $70 million.With an international team of 120+ colleagues based in Brussels, we help companies orchestrate digital embedded insurance experiences – creating meaningful connections with their community and enabling their success.
Since Qover was founded in 2016, our co-founders had a clear vision of the future of insurance: it must be simple, transparent, and accessible across borders – a global safety net.
To that end, our platform covers millions of users across 32 European countries and works with longstanding partners like Revolut, Mastercard, BMW, Canyon, Monzo and many others.
Context
Qover is a B2B insurtech platform that helps companies embed insurance into their customer journeys. We work with enterprise and scale-up partners across fintech, mobility, retail, and financial services – in complex, regulated, multi-stakeholder environments.
We're growing, and we need a senior marketing leader who can combine hands-on execution with strategic clarity – someone who's comfortable being close to the market, the numbers and the teams.
Location
Brussels (preferred) or Europe-based, with regular on-site presence (minimum once per month)
Your Role
The VP of Marketing & Growth owns Qover's end-to-end marketing and growth agenda as part of the Revenue Team. This role sits at the intersection of brand, demand, pipeline generation, content creation and market presence, with a strong emphasis on execution, cross-functional alignment and measurable impact.
You'll lead an existing, autonomous marketing team, providing direction, prioritisation and clarity, while remaining personally involved in key initiatives. This is not a 'slide-only' role: you're expected to be visible in the market, close to clients, partners and comfortable rolling up your sleeves when needed.
Key responsibilities
Team leadership & operations
● Own Qover's marketing and communications positioning across brand, product marketing, PR and content
● Lead and develop a marketing team combining operational execution and strategic planning – setting clear objectives, performance metrics and operating cadence
● Manage resources and bandwidth, making informed trade-offs when priorities compete
● Act as a strong internal advocate for marketing and communications, ensuring clarity on value, impact and trade-offs
● Provide structure, prioritisation and focus to a team that already operates with a degree of independence
Marketing & communications leadership
● Define and execute Qover's B2B growth and marketing strategy aligned with company objectives and commercial priorities
● Own top-of-funnel and mid-funnel performance of the marketing funnel, with clear contribution to pipeline and revenue outcomes
● Translate strategic priorities into concrete plans, KPIs and quarterly execution roadmaps
● Work closely with sales and CSM to support enterprise deal cycles, partner launches, account expansion and retention
Growth & revenue impact
● Define and execute Qover's B2B growth and marketing strategy aligned with company objectives and commercial priorities
● Own top-of-funnel and mid-funnel performance of the marketing funnel, with clear contribution to pipeline and revenue outcomes
● Translate strategic priorities into concrete plans, KPIs, and quarterly execution roadmaps
● Work closely with Sales, Partnerships, and CSM to support enterprise deal cycles, partner launches, account expansion, and retention
Events & market presence
● Take ownership of Qover's event strategy, including flagship events, industry conferences and partner-led initiatives
● Be personally comfortable representing Qover externally: on stage, in meetings and in market conversations
● Use events as a structured growth lever, not just brand activity
Data, KPIs & cross-functional collaboration
● Own marketing performance metrics, dashboards and reporting
● Be fully comfortable with numbers, funnels and performance analysis
● Partner closely with product, sales, CSM and revenue leadership team to ensure alignment and execution
● Communicate clearly and directly, with a pragmatic, no-nonsense mindset
Your Profile & experience
Must-have
● Hands-on B2B marketing experience across different roles and seniority levels
● Experience in a scale-up or fast-growing B2B environment, ideally in fintech, insurtech or regulated industries
● Strong understanding of growth levers, demand generation and pipeline contribution
● Experience owning and executing event strategies
● Comfortable being highly visible externally and internally
● Structured, organised and data-driven; confident working with KPIs and performance metrics
● Demonstrated experience managing and scaling a marketing team
● Strong cross-functional collaborator with clear, direct communication skills
Nice-to-have
● Active presence on LinkedIn or other professional channels
● Existing network in B2B SaaS, fintech or insurance ecosystems
● Based locally or willing to travel regularly to the office long-term
What success looks like (12–18 months)
● A clear, repeatable growth and marketing engine aligned with Qover's commercial strategy
● Stronger market presence and brand consistency across channels
● Measurable contribution to pipeline and revenue
● A focused, high-performing marketing team with clear priorities and ownership
● Improved cross-functional execution between marketing, sales, product and operations
By joining our dynamic and ambitious team, we offer:
● A flexible work environment: hybrid working schedule and the ability to work from anywhere one month per year
● Generous time off
● Global WeWork subscription to work from any location or from our Qover-dedicated space in Brussels (Rue du Commerce 31), which has a large terrace to enjoy team events
● A positive company culture that values teamwork and taking initiative but also having fun, with regular social events
● A collaborative and communal environment where everyone is welcomed, valued and accepted regardless of their nationality, gender, age, sexual orientation, disability, philosophical or political views, etc.
● The chance to work among entrepreneurial people, giving you the opportunity to learn and have a real impact at one of Europe’s fastest-growing insurtechs
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