Brand Activation & Events Intern

#Talent 

Purpose: 

Brewing the world’s most loved beers and building brands consumers love, AB InBev is where ownership, ambition, and action thrive. 

We empower you to dream big, lead change, and create a long-lasting legacy. 

We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work. 
That’s Who We Are: Come and OWN IT. 

Internship description: 

We’re looking for a hands-on, structured, and proactive intern who thrives in a fast-paced environment and wants to work on high-impact brand activations across events, sports, and national partnerships.  

You will be at the heart of major activations (festivals, sports, key national customers), contributing to projects that directly impact brand visibility, consumer experience, and sales performance. 

What will you do during the internship? 

• Project & Event Coordination  

• Support the planning and execution of brand activations (festivals, sports, national accounts)  

• Coordinate with agencies, suppliers, and internal stakeholders  

• Manage timelines, deliverables, and budgets  

• Build and maintain structured tracking files (Excel)  

• Stakeholder Management  

• Act as a point of contact for agencies, partners, and internal teams  

• Align with marketing, sales, and legal teams  

• Proactively follow up to ensure smooth execution  

• On-Site Execution  

• Support activations on the ground (events, festivals, launches)  

• Handle real-time problem solving (logistics, last-minute changes)  

• Ensure high-quality brand visibility and execution  

• Brand Activation Support  

• Work within brand guidelines and activation frameworks  

• Support briefing of visuals, content, and concepts to optimize business  

• Think along the consumer journey   

• Performance & ROI Tracking  

• Support tracking of volumes, activation costs, and consumer reach  

• Contribute to simple ROI analysis (cost per consumer, impact tracking) 

Internship duration: 

Start date: June, for 3 to 4 months..  

Learning opportunities: 

70% of your learning will come from on-the-job learning. As an intern, you'll get the chance to experience the real-life business whilst developing your skills - learning through experiencing different areas and building your own reputation.  

20% of your learning will come from mentorship programs, coaching, collaboration with key stakeholders & plenty of opportunities for feedback.  

10% of your learning will come from formal training, including workshops & online training courses. We will provide you with continuous opportunities to elevate your skills with access to free training sessions facilitated by AB InBev and LinkedIn Learning. 

What we’re looking for: 

• Hands-on and proactive — you take ownership and don’t wait for instructions  

• Structured and organized — you can manage multiple projects in parallel  

• Execution-driven — you move fast and get things done  

• Strong communicator — clear, concise, and reliable  

• Creative thinker with a commercial mindset — able to translate ideas into activations that drive visibility, consumer engagement, and sales.  

• Resilient and flexible — comfortable in a dynamic, high-pressure environment  

• Positive mindset — brings energy to the team 

• Optional: 

• Already experience in events, hospitality, or brand activations  

• Strong Excel and PowerPoint skills  

• Fluent in Dutch, French, and English  

• Interest in sports, festivals, and partnerships  

• Creative thinking but with a sales linked mindset   

Why build your career with us: 
  

We recruit for mindset, ambition, cultural fit, and growth opportunities.   
   

UNIQUE CULTURE 

We are proud to be part of something bigger than ourselves and are passionate about building upon our company’s long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication. 

BRANDS EVERYONE LOVES 

We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites. 

GROWTH OPPORTUNITIES 

Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. 

If this sounds like the incredible opportunity you’ve been waiting for, apply today.