Shopper & Customer Marketing Intern

Your Tasks

For more than 130 years, care for consumers and our people is what has driven us. Every day, our global brand icons, such as NIVEA, Eucerin, and Hansaplast, make more than 500 million consumers in over 200 countries feel good in their skin. Join this world of care and start your career in an environment that offers you the freedom to drive our international business with your entrepreneurial spirit. Shape your professional future from day one and explore our collaborative culture with smart, courageous teams that all share one exciting goal: developing skin care products of the next generation.

As an Intern in the Shopper & Customer Marketing Team, you will promote and contribute to the development of the Market Share of the Eucerin & Hansaplast brands in the Belgian market while working with marketing, supply and sales teams. We are searching for someone who can start in May, June or July. 

Your main responsibilities will consist of:

Assisting the Point of Sales Excellence Manager (Trade Marketing):

• Assist in the creation and coordination of promotional materials, including displays, top cards, and in-store advertising.


• Coordinate with external design agencies to ensure timely delivery and alignment with brand guidelines.


• Support the creation and validation of merchandising plans and the composition of promotional displays.


• Develop visual simulations of in-store displays


• Participate in regular store checks to monitor competitor activity, assess in-store execution, and identify best practices.

Assisting the Category Manager:

• Update and maintain category management tools to track assortments and innovation launches (Excel).


• Assist in the preparation of attractive and relevant sell-in presentations for retailers and sales field team (PowerPoint).


• Contribute to planogram and shelf space analyses to assess assortment performance and shelf allocation.


• Analyze planograms received from retailers (Share of Assortment, Share of Shelf) and support the follow-up of implementation of category recommendations.


• Help identify key changes in assortments and shelf layouts and support reporting and communication to internal stakeholders.


• Participate in ad hoc analyses and category management projects, such as assortment optimization, shelf recommendations, and market analyses using Nielsen & IQVIA data.

Your Profile

The ideal candidate we are looking for:

• Full time available (5 days per week) as of now and at least for a period of 6 months.

• Is currently in his/her Bachelor or Master degree, preferably in Marketing / Business / Economics;

• Has excellent creative abilities and attention to detail;

• Is fascinated by the FMCG universe and cosmetics industry;

• Demonstrates good team spirit and communication skills;

• Has very good working skills in Excel and PowerPoint;

• Well organized, structured and objective

• Has very good language skills (French & English OR Dutch & English);

Why Beiersdorf?

A great place to work: pure and simple. Besides offering you a challenging internship, you will also receive a competitive salary & fringe benefits:

• 1.100€ net salary / month 


• 6 days of holidays (during a six-month long internship)


• Flexible working hours & 2 days of homeworking per week


• Option to do 10 days of homeworking abroad


• 100% reimbursement of public transportation costs


• Participation in our sports & wellbeing activities


• Many more!