Senior HubSpot Administrator & Sales Technology Lead

Senior HubSpot Administrator & Sales Technology Lead 

Full-Time Contractor | Remote (Brazil or Mexico) | Revenue / Sales Operations | 5+Years of Experience | Fluency in English, Portuguese, & Spanish 

About the Role 

Cybba is looking for a senior HubSpot Administrator to own the architecture, governance, and operational performance of our HubSpot CRM. This is a hands-on technical role responsible for automation design, data integrity, reporting infrastructure, and platform enablement across a high-velocity B2B sales organization. 
 
You’ll serve as the internal HubSpot authority and sales technology advisor — building the systems and safeguards that keep our pipeline clean, our workflows scalable, and our sales teams operating at full capacity. Beyond HubSpot, you’ll help shape our broader sales tech stack strategy, evaluating and integrating tools across prospecting, conversation intelligence, data hygiene, and sales engagement. 

Responsibilities 

CRM Governance & Data Integrity

• Own end-to-end CRM data quality, including deduplication logic, record completeness rules, and lifecycle stage accuracy


• Design and enforce permissions structures, audit protocols, and CRM process standards


• Monitor platform health and resolve issues before they impact sales operations 
  


• Monitor email deliverability and sender reputation, establishing outbound standards and flagging risks that could impact domain health or outreach performance 

Automation & Workflow Architecture

• Build and maintain HubSpot workflows covering lead routing, pipeline governance, lifecycle management, and sales process enforcement


• Implement automated controls that ensure process compliance and reduce manual intervention


• Design scalable, maintainable automation logic with clear documentation
  


• Create automation that flags outbound risks such as abnormal send volumes, bounce spikes, or poor list quality

Reporting & Analytics

• Develop and maintain executive and operational dashboards across pipeline health, conversion performance, attribution, and team productivity 


• Standardize data definitions and reporting frameworks to ensure consistency across the organization 
  


• Analyze outbound health metrics including deliverability, bounce rates, and sender reputation to
  identify risks and improve email performance 

Sales Enablement & Feature Adoption

• Enable sales teams on HubSpot capabilities including Breeze AI, sequences, and deal management tooling


• Drive adoption through training, documentation, and structured onboarding for new features


• Identify and eliminate friction in seller workflows through platform optimization 
  


• Consult sales teams on outbound best practices including CRM hygiene, sequencing/volume limits, and domain protection 
  

Platform Development & Integration

• Evaluate, configure, and deploy new HubSpot features and third-party integrations


• Maintain expertise across Sales Hub, Marketing Hub, Service Hub, and Operations Hub
  


• Partner with data and engineering teams on integrations with data warehouses and BI platforms 
  


• Identify and implement tools that support email validation, deliverability monitoring, and outbound infrastructure 
  

Sales Tech Stack Strategy

• Own the evaluation and governance of the broader sales technology ecosystem, including tools for conversation intelligence (Gong), prospecting and data enrichment (Seamless.ai), email validation (Scrubby), and adjacent categories


• Assess tool performance, overlap, and ROI; make recommendations on consolidation, expansion, or replacement


• Ensure all tools are properly integrated with HubSpot as the system of record
  


• Stay current on emerging sales technology and proactively surface opportunities to improve team efficiency 
  


• Establish governance for outbound email to ensure scalable outreach while protecting domain reputation 

Required Qualifications 

• 5+ years administering HubSpot CRM in a B2B technology or SaaS environment


• Deep expertise in HubSpot workflows, automation, CRM governance, email deliverability, sender reputation management, and lead lifecycle management
  


• Proven track record building automated safeguards and data quality controls at scale
  


• Experience supporting high-performing sales organizations with CRM tooling and AI features


• Fluent in English, Portuguese, and Spanish
  


• Based in Brazil or Mexico 

Preferred Qualifications

• HubSpot certifications across one or more hubs: Marketing, Sales, Operations, CMS, Reporting, AI


• Experience integrating HubSpot with data warehouses, marketing automation systems, or BI platforms (e.g., Looker, Tableau,QuickSight)
  


• Experience with sales technology beyond HubSpot, including tools in conversation intelligence (e.g., Gong), prospecting and data enrichment (e.g., Seamless.ai, Apollo), and data hygiene/validation (e.g., Scrubby, NeverBounce)
  


• Demonstrated ability to evaluate and rationalize a sales tech stack — balancing capability, cost, and integration complexity 

6-Month Success Criteria

• Governed CRM architecture established with documented standards and permissions model 


• Automated safeguards in place preventing duplicate records and incomplete data entry
  


• Standardized leadership dashboards deployed across pipeline and revenue reporting
  


• Measurable improvement in sales productivity through automation and AI feature adoption
  


• Consistent CRM process adherence across the full sales organization 


• Improved open rates and email deliverability