Freelance User Acquisition Manager

At Arkadium (Contractor), in Romania
Expires at: 2024-07-21
Remote policy: Full remote

At Arkadium our purpose is to have fun while creating fun - and that’s exactly what we’ve been doing for 20 years. We’re the creators behind the world’s most-played games. From the Solitaire that came on your Windows machine, to hundreds of other games you’ve come to know and love - you can find our games on Arkadium.com, iOS, Android, and lots of other big sites worldwide.

As a proud Evergreen business our values of Fierce Drive, Positive Energy and Living Full Lives are the driving force behind how we run and the choices we make.

We’re privately held (aka stable and reasonable about growth), founder-led (aka passionate about our craft) and we consistently rank as a “Best Place to Work” (aka not your typical games company).

We’ve been recognised by "Happiness Works 2023" in Portugal, "Crain's Best Places to Work 2022" and "Great Place to Work 2022 and 2023" in New York!

Overview

Arkadium is looking to partner with an experienced Freelance User Acquisition Manager to drive player growth and engagement for our games. 

Reporting to our Director of Marketing, you will develop and execute innovative user acquisition strategies across various digital channels, ensuring maximum ROI and player retention.

This is an excellent, highly visible opportunity for someone with both an analytical and creative mindset to shape our UA efforts through a mix of cross-platform testing, data analysis, and campaign management & optimization. 

If you are a motivated self-starter with expert-level campaign execution knowledge and a passion for gaming, we invite you to apply! 

While this role is remote, candidates must be available to work standard hours from 09:00 to 18:00 in the Western European Time (WET) zone - (Portugal time zone), where most of the Engineering and Product teams are based. 

You will be onboarded as a contractor through our international payroll provider.

Responsibilities  

• Develop and implement user acquisition strategies across various digital channels 
• Track user acquisition campaign KPIs to manage and optimize performance for success 
• Collaborate with cross-functional teams to ensure acquisition strategies align with overall business goals 
• Partner with the Analytics team to track and measure campaign effectiveness, and present results to senior leadership 
• Conduct AB testing of advertising and app store creatives 
• Lead the creative direction, developing briefs for new ad creatives, and oversee the production of engaging marketing material 
• Foster relationships with external partners, influencers and platforms to enhance UA efforts and expand our gaming audience 
• Generate and execute ideas that engage and excite our players 
• Stay current on user acquisition trends and competitor strategies

Main requirements

• Minimum 4 years of experience directly managing UA campaigns in the games space 
• In-depth knowledge of digital marketing channels and tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics). 
• A passion for games and experience in performance marketing for different genres of games 
• Demonstrable experience in developing and executing successful user acquisition strategies 
• Strong analytical skills and ability to interpret data to drive decision-making 
• Basic understanding of predicting the Lifetime Value (LTV) and translating it into actionable insights. 
• Ability to thrive in a fast-paced environment, prioritizing tasks and projects with a sense of urgency 
• Proficient problem-solving skills and ability to make effective decisions 
• Fluency in English to effectively collaborate with our cross-functional international teams

Benefits & Perks