Marketing Specialist

Informa works in two main markets: in Academic Markets, where we serve knowledge makers and research institutions worldwide, and in Business-to-Business Markets, where we champion businesses and professionals.

We have a broad range of products and services, all of which are based on connecting people, knowledge and ideas.

Informa Markets Division is the world’s #2 exhibitions organizer focused on transaction-oriented exhibitions and trade shows, which connects buyers and sellers and supports the flow of business and trade in over a dozen specialist markets to help businesses meet, discover products, trade, and grow through major exhibitions, virtual events, digital marketplaces and specialist content and data services. Informa has a portfolio of over 450 international B2B exhibitions, serving several core verticals, including Pharma, Finance, Health & Nutrition, Environmental Science, Artificial Intelligence and many more.

We are looking for a Marketing Specialist in charge of global marketing vision for our event brands in Mexico with international partners. Through data-driven planning, agile management, effective communication, and market-leading, multi-channel campaign tactics, the Marketing Specialist will rally all internal and external resources to achieve revenue and audience targets. 

• Responsible for executing marketing plans and actions for our visitors, exhibitors and digital communities
• Strategic marketing: lead driver behind the top-level marketing strategy for the brand overall; need to be technically adept and have a high comfort level with using multiple platforms and channels.
• Audience development: ensure clear value statements and customer personas are established and manifest in our customers’ digital journeys and campaign touch points
• Content and PR: develop PR, social media, and content marketing plans with internal and external resources, including release and editorial calendars, content development and oversight of related budgets
• Branding: own event look, feel, voice; develop and distribute brand standards, oversee for consistency across all channels
• Data & Analytics: oversight of all data capture and management-related activities and technologies for the brand including registration, data enrichment, post-event, and in-cycle standard and ad hoc analytics
• Partner Marketing: partner with Show Managers to optimize association and media relationships for audience acquisition and engagement opportunities.

• Bachelor’s degree (or equivalent) in marketing, communication, or related field.
• 3+ years of marketing leadership experience.
• Self-motivated with strong interpersonal skills. Ability to work with multiple teams and take direction from multiple individuals and outside partners.
• Experience managing the following channels:
• Digital: web sites, mobile apps, SEM/SEO, IP targeting, etc.
• Social media: paid and organic content, editorial calendar management.
• Marketing automation campaign planning and delivery, including software such as Eloqua, Marketo or ExactTarget/Salesforce Marketing Cloud.
• Strong verbal and written communication skills in both English and Spanish
• Working with PowerPoint, Word, Excel, Outlook.
• Desired e xperience in B2B events industries.

We are looking for someone to join us for the next six months. This is an exciting opportunity to immerse in the world of sustainable events in Mexico!