Sr. Content Manager

Informa Markets creates global platforms for industries, specialist markets and customers to trade, innovate and grow, delivering over 550 events annually, specialist digital content and actionable data solutions.

We are seeking a  Senior Content Marketing Manager  to lead our dynamic content marketing team and be in charge of the digital and physical content of our 14 events in Mexico.

The ideal candidate will demonstrate a strong understanding of content marketing as a strategic goal within the broader 360 event marketing. With a proven track record in team leadership and strategic planning, the Senior Content Marketing Manager will drive innovative conference programs, campaigns aimed at audience engagement, lead generation, and brand credibility. 

This role requires a strategic leader who can make impactful decisions, manage budgets, and cultivate strong stakeholder relationships. 

RESPONSIBILITIES  

PR Activities:

• Identify, contact and maintain the relationship with key strategies partners and association, assembling Advisories Boards and keeping communication with them to work with them to generate ideas and content for the trade shows and digital channels.

Strategy & Management:  

• Develop content marketing strategies aligned with business and portfolio objectives. 
• Lead the content marketing team and editorial freelancers 
• Manage budget allocation and stakeholder engagement effectively. 
• Implement agile methodologies to enhance adaptability and operational efficiency. 

Lead Generation:  

• Implement gated content strategies to capture leads effectively. 
• Leverage content distribution channels to broaden reach and attract leads. 
• Develop and implement lead nurturing workflows to guide leads through the sales and marketing funnel with personalised content based on their interests and behavior. 

Analysis and Insight:  

• Measure and report on the effectiveness of content to optimise efficiency, effectiveness, and revenue generation. 
• Utilise data from internal databases, market data, and third-party insights to develop content topics and themes, positioning brands as thought leaders. 
• Develop a comprehensive understanding of consumer segments, preferences, and behaviors to deliver loyalty-building content that drives business expansion. 

Audience & Content Optimization:  

• Drive audience research initiatives to personalize content and refine targeting strategies. 
• Utilise advanced SEO techniques, analytics tools, and audience insights to optimise content performance. 
• Cultivate a culture of continuous testing and optimisation to maximise ROI and innovation 

Digital and physical content:

• Create and coordinate with the team the conference program of the shows: Define speakers, shape of the program, etc.
• Create and coordinate with the team the digital of the shows: Podcasts, Video interviews, With Papers, Webinars, etc.

Qualification

• Degree in Marketing, Administration, Public Relations, Communication, Journalism and related areas;

Essential Abilities:

• Native Spanish 
• Advanced English
• Experience in strategic marketing plan and people/team management: 3-5 years
• Strong Copywriting Skills: Proficient in crafting compelling and persuasive copy that resonates with the target audience, drives engagement, and communicates key messages effectively. 
• Communication: Strong verbal and written communication skills with meticulous attention to detail. 
• People Skills: Adept at forming strong relationships with team members, stakeholders, and consumers. 

Desirable Abilities:

- Portuguese

- Experience in Events

Extra Knowledge:

- MS Office

- Adobe Experience Manager, Wordpress: Basic Webpage publication skills

- Adobe Analytics and/or Google Analytics