BRA - Email Marketing Manager

Job Title: Email Marketing Manager

Contractor Fee: $14 to $18 per hour (USD)

Work Arrangement: Remote

Engagement Type: Independent Contractor

Commitment: Part-time (Approx. 20-30 hours/week)

Company Overview:

Tidal is a Direct Placement Agency that helps job seekers find job opportunities for real growth. We work with stable, responsible businesses experienced in remote hires and are excited to welcome international team members. Tidal is owned and operated by consumer brand owners and operators. We have offshore team-building experience and aim to help businesses leverage global talent.

About This Role:

We are hiring a part-time Email Marketing Manager to own strategy, design, execution, and reporting across email and SMS marketing for a growing DTC brand. This is not an execution only role. You will plan segmentation, develop campaign strategy, design emails in Canva, implement in Klaviyo, and continuously optimize performance to fully remove email marketing ownership from the founders.

Key Responsibilities:

• Email and SMS Strategy

  • Develop a weekly campaign strategy and audience segmentation

  • Build and optimize lifecycle flows

  • Identify revenue opportunities and test ideas

  • Recommend improvements based on performance data

• Design and Creative Execution

  • Design email campaigns in Canva aligned with brand standards

  • Maintain strong visual consistency

  • Produce ready-to-send assets requiring minimal revision

• Klaviyo Implementation

  • Build and deploy campaigns and automations

  • Manage segmentation and list hygiene

  • Perform quality assurance before every send

  • Maintain deliverability best practices

• Reporting and Optimization

  • Track campaign and flow performance

  • Provide weekly performance summaries

  • Translate insights into actionable growth improvements

Software/Platforms/Tools:

• Klaviyo, non-negotiable

• Shopify

• Canva

• Google Workspace

• Postscript or SMS tools preferred

Qualifications:

• 3–5 years of freelancing experience.

• Excellent written and verbal English communication (C1 or C2 level).

• 3 to 7 years of experience in DTC email marketing

• Hands-on Klaviyo experience, non-negotiable

• Strong segmentation and lifecycle marketing experience

• Strong design eye using Canva

• Experience with US-based consumer brands strongly preferred

• Background in fragrance, apparel, health and beauty, or lifestyle brands preferred

• Ability to own both strategy and execution independently

Shift Schedule:

• Monday to Friday, with some overlap with US business hours preferred