BRA - Sales Development & Retail Expansion Representative

Job Title: Sales Development & Retail Expansion Representative

Contractor Fee: From $2,500/month USD (Base + performance-based incentives)

Work Arrangement: Remote

Engagement Type: Independent Contractor

Commitment: Full-time (Approx. 40 hours/week)

Company Overview:

Tidal is a Direct Placement Agency that helps job seekers find job opportunities for real growth. We work with stable, responsible businesses experienced in remote hires and are excited to welcome international team members. Tidal is owned and operated by consumer brand owners and operators. We have offshore team-building experience and aim to help businesses leverage global talent.

About This Role:

We’re hiring a Sales Development & Retail Expansion Representative to support a fast-growing, founder-led CPG brand that is ready to diversify beyond a single dominant sales channel.

This role is ideal for a hands-on SDR/BDR-type seller who can operate independently, test multiple sales motions, and help shape the early sales process. You’ll focus on Faire marketplace outreach, small retail expansion, and B2B sales while working closely with the founder to identify what gains traction and double down where momentum exists.

There is no rigid playbook yet—this role requires comfort with ambiguity, experimentation, and execution.

Key Responsibilities:

• Drive outbound sales outreach to small independent retailers (1–5 locations) with baking or specialty food aisles

• Develop and run B2B sales efforts targeting bakeries, cafes, and foodservice buyers

• Execute Faire marketplace outreach as an initial, low-friction retail expansion channel

• Support early-stage outreach to larger retail accounts once traction is demonstrated

• Build and manage a simple, effective sales pipeline from scratch

• Test multiple sales initiatives in parallel and reallocate focus based on results

• Collaborate with the founder to define early sales strategy and priorities

• Work with lightweight, evolving sales assets and iterate quickly

• Track outreach, conversations, and outcomes to inform next steps

• Conduct phone-based prospecting and sales conversations with retail buyers and decision-makers

Software/Platforms/Tools:

• CRM or pipeline tracking tools (HubSpot, Airtable, Notion, or similar)

• Email and basic outreach tools

• Google Workspace (Docs, Sheets)

• Slack or similar communication tools

• AI tools for sales productivity (Claude, ChatGPT, or similar)

Qualifications:

• 3–5 years of freelancing experience

• 3–5+ years of experience in sales development, outbound sales, or B2B sales

• Excellent written and verbal English communication (C1 or C2 level preferred)

• Demonstrated comfort conducting live, phone-based sales conversations with U.S. retail buyers

• Experience selling to retailers, small businesses, or food/CPG-related buyers preferred

• Comfortable working without a polished sales playbook

• Proven ability to build processes while executing

• Self-directed, organized, and comfortable owning outcomes

• Able to prioritize, test, and adapt quickly based on results

• Experience working with founder-led or early-stage brands is a strong plus

Compensation Structure:

• OTE-based model with 30–40% commission component

• Base + commission structure calibrated to region and experience

• Commission may be structured on total sales or net sales growth vs. the benchmark

Shift Schedule:

• Monday to Friday, full overlap required. Work an 8-hour day within 7:00 AM–6:00 PM Mountain Time, with flexibility on exact hours within this window.