generative AI tools, capable of leading the brand’s visual identity on a global scale. This person
will be responsible for defining and evolving the brand design system, ensuring consistency
across all touchpoints, and accelerating creative production through AI-powered workflows.
The ideal candidate blends a strong aesthetic eye with systems thinking, cross-functional
leadership, and technological curiosity to integrate artificial intelligence as a core tool in the
creative team’s processes.
Responsibilities
- Brand Strategy & Creative Leadership
- Define, protect, and evolve the global visual brand identity across all channels
and markets. - Develop and maintain the Brand Design System (typography, color, iconography,
motion, photography, visual tone). - Partner with the Director of Brand to translate business strategy into creative visual
direction. - Ensure brand consistency across global campaigns, product, packaging, retail,
and digital experiences. - Lead creative reviews of deliverables, ensuring quality standards and strategic
alignment.
- Define, protect, and evolve the global visual brand identity across all channels
- Team Management & Collaboration
- Lead and mentor a global team of designers (in-house and external agencies).
- Establish creative quality standards, review workflows, and feedback frameworks.
- Collaborate cross-functionally with Product, Marketing, Growth, Content, and
Commercial teams. - Manage relationships with external agencies and creative vendors, ensuring
brand alignment.
- Artificial Intelligence Applied to Design
- Define the adoption strategy for generative AI tools within the creative team’s
workflows. - Implement AI-assisted workflows for image generation, video, and motion
graphics to accelerate production without sacrificing brand quality.
- Define the adoption strategy for generative AI tools within the creative team’s
Qualifications
- Bachelor's degree or studying in a field related to Graphic Design, Visual
Communication, Art Direction. - 5+ years in brand design, with at least 3 years in leadership roles managing teams and
budgets. - Strong portfolio demonstrating creative direction for omnichannel campaigns for
recognized brands. - Experience managing globally distributed teams and coordinating with international
agencies.
Benefits
- Local benefits depending on the country of hire
- Company-funded health insurance for employee and immediate family Company-funded employee life and disability insurance
- Paid vacation days, unlimited sick leave
- $2,000 USD annual Co-working Travel perk
- $2,000 USD annual Professional Development perk
- Phone finance, headphone benefit, home office equipment allowance and wellness perks
- Catered lunches