Brand Manager

Our client is seeking a hands-on, driven Brand Manager to lead the growth of a thriving online casino brand. With a minimum of two years' experience operating under a Curacao or similar license, the ideal candidate will possess a strong understanding of casino products and key industry concepts such as NPL, conversion funnels, and user journeys. Whether coming from a background in Brand Management, Marketing, or Product Ownership, this is a unique opportunity to make a tangible impact within a dynamic and collaborative environment.

Key Responsibilities:

• P&L Ownership: Take full responsibility for the brand’s Profit and Loss, working actively to meet and exceed financial targets.
• Brand Oversight: Manage all aspects of the brand including conversion funnels, promotions, site availability, financials, game launches, and player satisfaction.
• Strategic Planning: Develop and execute promotional campaigns and marketing strategies aimed at increasing brand visibility and profitability.
• Product Enhancement: Oversee product UI/UX improvements, optimize user flows, define event triggers, and liaise with third-party systems and suppliers.
• Performance Reporting: Monitor and report on key performance indicators (KPIs), providing regular insights and updates to senior management.
• Cross-Department Collaboration: Work closely with central teams including Projects, CRM, Operations, Acquisition, and VIP management to align on goals and execution.
• Innovation: Drive engagement through innovative campaigns and strategies that boost gameplay participation and session duration.

Candidate Profile:

• A minimum of 2 years' experience in roles such as Product Owner, Marketing Manager, Operations Manager, Brand Manager, or Country Manager.
• Proven track record within the online gambling industry, specifically with Curacao-licensed operators.
• Strong analytical skills with the ability to evaluate financial data and customer behavior.
• In-depth understanding of casino products, UI/UX, event triggers, and third-party system integration.
• A solid grasp of player psychology, with a focus on boosting engagement and lifetime value.
• A positive, proactive mindset with a collaborative, “can-do” attitude.
• Strong coordination skills with experience in project and roadmap management.