Brand Manager (Women's Health) / PH / São Paulo/SP

Our mission — Health for all, Hunger for none — is at the heart of everything we do.
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With our new way of working, called Dynamic Shared Ownership (DSO), we’re building a more agile, less bureaucratic organization – one that’s focused on creating real value for everyone: farmers, patients, consumers, employees, investors, and society as a whole.

At Bayer, Diversity and Inclusion aren’t just buzzwords – they’re core values we live by every day. We believe that when people from different backgrounds come together, amazing things happen. Diverse teams spark creativity, drive innovation, and make our workplace more welcoming for everyone.

If you’re someone who wants to shape your own path, who values creativity and brings a spirit of innovation – you’ll feel right at home here. Come be part of this journey. Be yourself. We are Bayer.      

GET TO KNOW OUR AREA:

The Women’s Health business plays a strategic role in expanding access to healthcare solutions and strengthening our presence in the local market. The area focuses on portfolio growth, lifecycle management, customer engagement and the development of strategies that create value for patients, healthcare professionals and business partners. Working in close collaboration with internal and external stakeholders, the team aims to increase market relevance, support sustainable growth and identify new opportunities in a dynamic healthcare environment.

YOUR MISSION WILL BE TO:

Lead the local brand strategy for Women’s Health, translating business priorities into integrated market activation plans. In this role, you will partner closely with commercial, medical and cross-functional teams to strengthen brand performance, expand market presence and identify opportunities for sustainable growth, while balancing short-, medium- and long-term priorities and anticipating customer and patient needs.

• Develop and implement integrated market and brand plans, ensuring alignment with business objectives, customer needs, and lifecycle priorities.


• Drive the development and execution of market campaigns and activation initiatives that support brand strategy and strengthen visibility across channels.


• Analyze market trends, consumer insights, competitive dynamics, and product performance to identify opportunities for positioning, growth, and continuous optimization.


• Collaborate with cross-functional teams, including Marketing, Sales, Medical, Regulatory, Market Access, Strategy, Research and Development, and enabling functions, to define priorities and ensure alignment in execution.


• Manage brand and product lifecycle activities from concept to launch, including pricing, promotion, distribution strategy, and performance monitoring.


• Challenge and partner with local, regional, and global teams to evaluate new indications and business opportunities that support patients and long-term sustainability in the country/region.


• Build and maintain strong relationships with opinion leaders, medical societies, HMOs, key institutions, public and private clients, distributors, payers, and other business partners.


• Ensure consistent brand messaging across channels and materials, strengthening brand equity, customer loyalty, and Bayer’s positioning as a differentiated player.

ARE YOU READY FOR THE POSITION?

We are looking for a professional with solid marketing experience, strong analytical capability, and the ability to lead brand strategy in a complex, cross-functional environment. The ideal candidate combines business ownership, customer orientation, digital mindset, and learning agility to advance initiatives that create value for patients, healthcare professionals, payers, and business partners.

Must-haves:

• Bachelor’s degree in Business Administration, Marketing, Economics, or related fields.


• Marketing experience, preferably with brand management and/or successful product launches.


• Fluent Portuguese and fluent English.


• Strong knowledge of marketing and sales concepts, with the ability to translate insights into business and activation plans.


• Strong leadership mindset, with clarity of vision, collaboration, accountability and customer focus.


• Digital and analytical skills, including comfort using data-driven insights to monitor performance and optimize marketing efforts.


• High learning agility and ability to advance priorities in a dynamic environment.

Preferred qualifications:

• Postgraduate degree or MBA.


• Strong communication skills and ability to influence diverse stakeholders.


• Strong understanding of primary market research, competitive intelligence, and market forecasting.


• Experience with women’s health brands, RX or OTC.

What else you’ll find here:

At Bayer, we care deeply about the well-being of our people. That’s why our benefits are built around three essential pillars: integrated health, financial well-being, and life balance. Together, they support a healthier, more fulfilling life – inside and outside of work.

Here’s a glimpse of what we offer:

• Encouragement for a healthy lifestyle


• Support in identifying and monitoring physical and mental health risks


• Initiatives focused on health promotion, prevention, and care


• Real balance between personal and professional life


• Guidance for personal financial planning


• Insurance and private pension plans to help you build a secure future

And of course, we also offer a full range of market-standard benefits, including medical and dental care, life insurance, meal benefits, Wellhub (formerly Gympass) and TotalPass.

What makes us different:

• Flexible/hybrid work model*


• Short Fridays and extended holiday breaks*


• Flexible vacation planning (within legal guidelines)


• Language courses – Free access to standard courses through our partner Education First (EF), in multiple languages like English, Spanish, German, French, Portuguese, and Swedish


• Pharmacy support – Subsidies and support programs designed to help employees access eligible healthcare products and medications, according to local policy


• Employee assistance program – Confidential support for emotional well-being, legal guidance, financial counseling and other personal needs


• New parent support – A set of benefits designed to support employees during important family moments


• Childcare assistance – Additional support for parents welcoming a new child


• Parental leave – A benefit designed to strengthen family bonds, offering equal opportunities for all parents, regardless of gender identity or family structure


• Private pension plan – A long-term savings plan with a 200% company match on your contributions


• Learning and development platform: access to a broad educational hub with thousands of courses from recognized institutions, including undergraduate and graduate programs, MBAs, short courses, mentoring and language classes.

*Benefits may vary depending on your role and location.