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Integrated Campaigns at Tractian
Tractian’s Integrated Campaigns team connects global strategy with regional execution to drive pipeline and engagement across key markets. Working cross-functionally with Growth, Product Marketing, Field Marketing, and RevOps, the team brings integrated campaigns to life through coordinated, multi-channel activations. Focused on performance and execution, the team ensures campaigns are launched effectively, stay on track, and are optimized to align with business goals.
What you'll do
As a Campaign Specialist at Tractian, you will execute integrated marketing campaigns across Brazil, translating global strategy into localized, high-impact tactics. You will work across multiple channels and partner with cross-functional teams to ensure campaigns are delivered on time and perform effectively.
Responsabilities
- Execute multi-channel campaigns, including email, social, webinars, and ABM programs
- Build and launch email campaigns using HubSpot
- Support campaign messaging, ad copy, and content execution
- Localize global campaigns for Brazil
- Collaborate with Field, Growth, Product Marketing, and RevOps teams
- Track and report on campaign performance, identifying optimization opportunities
- Manage timelines and ensure timely campaign delivery
Requirements
- 2–3 years of experience in B2B marketing, demand generation, or campaign execution
- Bachelor’s degree in Marketing, Business, Communications, or related field
- Fluent in English
- Hands-on experience executing multi-channel campaigns
- Experience with email marketing automation and CRMs (Hubspot or similar)
- Strong organizational and project management skills
- Ability to work cross-functionally in a fast-paced environment
- Comfortable analyzing campaign performance and metrics
Bonus Points
- B2B SaaS, industrial tech, or enterprise technology background.
- CMP Certification.
- Experience building event programs from the ground up in a scaling company.
- Familiarity with revenue attribution and pipeline influence models.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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