Content Writer - Br Pt - Sports Betting Expert

About the role : 

Join our fantastic team as a Sports Betting Expert Content Writer (Brazilian Portuguese)! You'll create engaging, insightful, and optimized betting content for our main websites. Working closely with the Market-specific Team, you'll produce articles that appeal to new and experienced bettors. You will use your deep knowledge of betting markets, odds movements, bookmaker promotions, and betting strategies to attract readers and boost conversions.

Besides strong writing skills, this role requires genuine sports betting expertise, knowing which markets, odds, offers, and features provide real value to bettors.

As our Sports Betting Expert Content Writer (Br Pt) you will

• Write and deliver final high-quality content, following our internal guidelines, daily.




• Regularly research and analyze bookmakers, odds markets, features, and betting trends.




• Contribute to backend operations by managing the upload, editing, and updating of content (WordPress CMS formatting and publishing).




• Build your articles with elements that match the page's user intent and commercial objectives, such as CTA, screenshots, and images.




• Optimize existing pages and content to improve the page's performance by taking different levers into account (SEO, User Intent, EEAT, CRO, Market specificities...).




• Track and monitor competitors’ publications to ensure an optimal content final creation.




• Take part in team meetings.




• Give visibility over the progress of your tasks.

Your profile should include :

• Native level of Brazilian Portuguese language as well as strong writing skills, with the ability to produce clear, persuasive, and engaging betting content - a must!




• Proven experience as a bettor, deeply familiar with betting strategies, odds analysis, and bookmakers - mandatory!




• Solid experience in content writing for SEO purposes.




• Practical knowledge of CMS (WordPress)




• Ability to identify value bets, promotions, bookmaker strengths/weaknesses, and clearly communicate this to readers.

What we offer :

• Fully remote work environment




• Integration onto a young and dynamic team




• Career advancement opportunities




• Competitive salaries depending on your level of seniority in the role




• Dynamic and forward thinking company, where hard work, autonomy and ownership are part of the core values

About us :

North Star Network hosts sports fan communities across the world. We run sports media in over 30 countries, helping bettors make informed choices about their wagers and where to place them.

Our portfolio of websites cover football, cricket, boxing, MMA, e-sports, basketball and more. And to put that into numbers, the NSN has:

• 50+ websites


• Covering 40+ markets


• +80 employees & +300 freelancers

If you think you have the right skills, experience and attitude for this job, don’t hesitate to hit the apply button and we will be in touch!