This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Coordenação de Mídia Paga | RD Station based in Brazil.
This role offers the opportunity to lead a strategic paid media operation focused on customer acquisition, growth, and measurable business impact. You will be responsible for shaping media strategies, optimizing investments, and connecting marketing performance with revenue outcomes. The position combines leadership, data-driven decision-making, experimentation, and collaboration across marketing, product, and commercial teams. You will manage a high-impact operation, developing people while increasing the maturity and efficiency of digital acquisition channels. This is a key role for someone passionate about performance marketing, innovation, and sustainable growth in a technology-driven environment.
Accountabilities:
The role is responsible for leading the paid media strategy, developing high-performing teams, and ensuring that digital investments generate measurable business results through data, experimentation, and continuous optimization.
- Lead, develop, and support a team of paid media specialists through regular 1:1 meetings, feedback cycles, goal setting, and career development initiatives.
- Build a high-performance culture focused on autonomy, collaboration, continuous learning, and accountability for results.
- Define and execute acquisition strategies across different products, ensuring sustainable growth through paid channels.
- Connect media investments with key business indicators, including pipeline generation, revenue, efficiency, and overall business impact.
- Manage significant digital media budgets, making allocation decisions based on data analysis and return on investment.
- Improve measurement strategies, including tracking structures, attribution models, offline conversions, incrementality analysis, and Marketing Mix Modeling (MMM).
- Lead testing and experimentation initiatives to improve campaign performance and operational efficiency.
- Analyze campaign performance and identify opportunities for optimization and growth.
- Manage external partners, agencies, and suppliers when necessary.
- Promote the adoption of innovative technologies, including AI-based solutions for campaign optimization, automation, and insights generation.
Requirements:
The ideal candidate has strong experience leading paid media operations, managing teams, and driving acquisition strategies through data-driven marketing practices.
- Solid experience leading digital paid media operations in medium or large companies.
- Proven experience managing people, including feedback processes, career development, 1:1 meetings, and high-performance team building.
- Experience managing significant digital media investments, including recurring monthly budgets above R$1 million.
- Strong knowledge of paid media platforms such as Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, TikTok Ads, or similar tools.
- Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), attribution models, offline conversions, and marketing measurement strategies.
- Experience using analytics and dashboard tools such as Excel, Looker Studio, Power BI, or Tableau.
- Strategic understanding of customer acquisition journeys and the relationship between media, product, and business growth.
- Strong analytical mindset with the ability to translate data into strategic decisions.
- Excellent communication and collaboration skills across multidisciplinary teams.
Nice-to-have qualifications:
- Certifications in Google Ads, Google Analytics (GA4), Meta Blueprint, or similar platforms.
- Experience working in SaaS, technology, e-commerce, or high-growth digital businesses.
- Knowledge of Marketing Mix Modeling (MMM), incrementality methodologies, and advanced attribution models.
- Experience with programmatic media and DSP platforms.
- Experience applying AI solutions to campaign optimization, insight generation, or process automation.
- Active participation in marketing communities through events, articles, mentoring, open-source initiatives, or knowledge-sharing activities.
Benefits:
- Opportunity to lead a strategic marketing function with significant business impact.
- Flexible work environment.
- Comprehensive well-being initiatives supporting emotional, financial, physical, occupational, and social health.
- Inclusive workplace culture focused on diversity, belonging, and equal opportunities.
- Professional development opportunities and continuous learning initiatives.
- Access to tools and resources that support career growth.
- Opportunity to work with innovative technologies, including AI-driven solutions.
- Collaborative environment with opportunities to share knowledge and influence business evolution.
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