Digital Marketing Manager

Blacksire is a one-stop industry expert in Business Process Outsourcing (BPO), focusing on end-to-end digital solutions, innovation and transformation by spearheading the intelligent usage and application of technology. We provide tailored and honed services to a variety of clients including software development, call centre operations, and digital marketing. Our promise to our clients is this – we will help you cut through the noise, stay connected, and achieve exponential growth whereas to our treasured Blacksian employees, we are constantly on the journey to enrich your personal and professional experience. To achieve these goals, we adopt a learning organization stance, applying the latest resources and leaving no stone unturned to fulfil our vow – grooming our employees into future leaders. Visit our website and social media to witness us in action! With our business rooted in the diverse and ever-changing Asian market, we have been primed to cater quality information technology solutions to an international market. Capitalizing on accumulated experiences, Blacksire provides full-cycle services ranging from business analysis and consulting to project implementation and support. Internally, we are backed by a team driven by the same goals and values, and a range of services and experiences to shape a competent and dynamic workforce. To constantly grow and avoid stagnancy, we believe change and transformation begins from within a company, radiating outwards, onwards, always!

The Role

You will be responsible for :

• Responsible for developing and implementing comprehensive marketing strategies and setting clear goals and objectives in alignment with the company's overall mission and vision.
• Design and execute marketing campaigns across various channels, such as digital advertising, content marketing, social media, and email marketing aimed at reaching the target audience and driving leads or sales.
• Oversee the allocation of resources, ensuring that the marketing budget is used efficiently and effectively across different marketing activities.
• Monitor market trends, customer behavior, and competitive landscapes to make informed decisions, adapt strategies, and identify opportunities and threats.
• Measure the effectiveness of marketing campaigns using data and analytics tools to analyze key performance indicators (KPIs) to assess the return on investment (ROI) and make data-driven decisions for optimizing marketing strategies.
• Manage and lead a team of marketing professionals, providing guidance and direction to ensure the team works cohesively to achieve marketing objectives.

Ideal Profile

• Sensitive to current market trends in social media channels including SEO, SEM, social media, email marketing, and online advertising; someone who follows sports-related news is an added advantage.
• Creativity in campaign development and problem-solving, with the ability to develop innovative marketing ideas.
• Competence in allocating and managing the marketing budget efficiently across various channels and campaigns with a business-driven mindset.
• Highly observant and curious on acquisition and retention methods.
• Possesses commercial awareness and data driven, highly sensitive to numbers.
• Skill in managing marketing projects and campaigns to meet deadlines and objectives.

What's on Offer?

• Flexible working options
• Fantastic work culture
• Attractive Salary & Benefits