Digital Marketing Operations Manager

Empresa : Poatek

Tipo de Emprego : Periodo Integral

Porto Alegre, Rio Grande Do Sul

Número de Aplicantes

000+

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Descrição do Emprego - Digital Marketing Operations Manager

The Opportunity

Responsibilities

Influence the creation of a cohesive go-to-market strategy for new customer acquisition

Study and document potential buyer profiles and conduct market research to define the best channels for driving awareness and conversion

Optimize and oversee end-to-end marketing processes for planning, execution, and performance measurement

Develop and uphold data governance standards, focusing on accuracy, consistency, and compliance with data privacy regulations

Continuously analyze KPIs, assess marketing program impact, and guide the team on strategies for growth

Analyze campaign data and user behavior to refine nurturing strategies for increased conversion rates

Collaborate with the Content and Design team to provide input on the performance of messaging, content, and ad creative driving continuous improvement

Qualifications

3+ years of experience in marketing operations, automation, or related roles

Excellent project management skills, with the ability to manage multiple tasks and priorities

Strong interpersonal and communication skills to collaborate effectively with cross-functional teams.

Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce)

Deep understanding of the B2B buyer journeys and digital advertising channels

Ability to target audiences narrowly to boost ROI and analyze campaign metrics to identify performance improvement opportunities

Robust analytical and problem-solving abilities, coupled with the talent to make data-driven recommendations

A keen understanding of data management, governance, and related compliance regulations

Excellent communication skills and the ability to collaborate effectively across teams

Familiarity with industry trends and emerging digital marketing practices

Adept collaborator who enjoys working with cross functional teams including Content, Design, Demand Generation, and Business Development

Bonus Points

Pardot Certification

Experience with A/B testing and optimization strategies

Familiarity with HTML/CSS and coding concepts

High technical aptitude and familiarity with the software development space

A history of working at or with marketing, advertising, or technology agencies

Why Poatek?

Besides being part of an innovative consultancy company with an international culture , you will have:

Be part of an innovative consultancy company

Flexible hours and autonomy

Work in international and agile projects

International travels

Voucher for health activities

English classes

Support in national and international courses

Food allowance

Snacks, drinks and video game in the office

Work in a company with highly-skilled professionals

Transportation or parking spot

Annual attractive bonus.

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