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FBS - Project Marketing Local SEO Consultant

icon building Empresa : Capgemini
icon briefcase Tipo de Emprego : Periodo Integral

Número de Aplicantes

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Descrição do Emprego - FBS - Project Marketing Local SEO Consultant

Job Summary

  • Team Function:
  • This focus on growing and reporting on the local organic performance of our agent websites (agents.farmers.com). They will report to the SEO Lead.
  • Participates as a team member to develop marketing projects, new product designs and sales promotion programs to assist the field in achieving Farmers' growth, retention and product density objectives.
  • Responsible for developing action plans and deadlines, assigning tasks to other individuals, tracking project status, testing, and evaluating quality assurance of products and promotions.
  • Directs and works on complex projects and develops results-oriented solutions for various distribution channels.
  • Displays a leadership role on and off projects.
  • Trains and leads new team members.
  • Utilizes expertise and skills to complete project assignments in several areas, i.e., Commissions, Agency Training, Agency Contracts, Value-Added, Field Marketing Management, etc.

Essential Job Functions

  • This candidate will focus on local SEO efforts for our agents including the agents.farmers.com website as well as local listings like Google Business Profile.
  • They will be responsible for coordinating with our website vendor, distribution team, and content to grow traffic and increase the number of organic leads for our agents.
  • Supervises assigned personnel.
  • Acts as a project lead on one or more moderately complex to complex projects, or leads one or more of a particular aspect of complex projects.
  • Is the primary contact of all project-related concerns.
  • Develops project/program/product design and scope; determines project milestones and completion dates.
  • Develops project plans, schedules and measures project success.
  • Calculates project costs, develops budget and determines Return on Investment (ROI).
  • Prepares CAP request and may represent Project Team at CAP committee.
  • Assigns, or works with other business units to achieve project objectives.
  • Ensures all project summaries, progress reports and all out of scope changes are written and reported within the project schedule.
  • Manages detailed tasks, project deliverables and schedules throughout the project development.
  • Identifies project risks and priority issues.
  • Delegates and/or assigns responsibilities in order to meet project milestones and deadlines.
  • Participates as a team member on multiple projects.
  • Leads internal and external team meetings as required.
  • Participates in the development of Marketing Consultant I staff members.
  • Performs other duties as assigned.

Other Critical Skills

Local SEO - Advanced
Technical SEO - Intermediate
GEO - Entry Level
Local content optimization - Intermediate
Google Business Profile Optimizations - Intermediate
Digital PR - Entry Level

Software / Tool Skills

Semrush - Intermediate
Google Search Console - Intermediate
Google Business - Intermediate
Deepcrawl - Entry Level
Excel - Intermediate

  1. Competitive salary and performance-based bonuses
  2. Comprehensive benefits package
  3. Career development and training opportunities
  4. Flexible work arrangements (remote)
  5. Dynamic and inclusive work culture within a globally renowned group
  6. Private Health and Dental Insurance
  7. Pension Plan
  8. Meals tickets
  9. Life Insurance
Original job FBS - Project Marketing Local SEO Consultant posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.
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