Growth SEO/CRM Global Manager

Position Overview

We are seeking a strategic and technically skilled SEO & CRM Manager to lead our organic growth and CRM infrastructure initiatives across global markets. This role combines deep expertise in SEO/AEO (80% focus) with technical CRM management (20% focus), driving visibility, traffic, and user engagement across Brazil, LATAM, and Europe.

Location: SP or BH (3x in office per week)

Responsibilities

- Define and execute the global SEO/AEO roadmap aligned with business objectives across BR, LATAM, and Europe

- Manage the external AEO agency partnership, including goal setting, performance monitoring, and optimization

- Conduct comprehensive technical SEO audits across all Hotmart properties (blog, landing pages, product pages) to identify and resolve crawling, indexing, and site architecture issues

- Collaborate with engineering teams to prioritize and implement technical SEO improvements

- Monitor Google Search Console, Semrush, and analytics for technical issues and opportunities

- Develop content strategies based on keyword research, search intent analysis, and competitive insights

- Collaborate with PR team to develop SEO-optimized content that earns media coverage and backlinks

- Configure and optimize the Insider CRM platform for campaign deployment across business units

- Set up audience segmentation, triggers, automation workflows, and technical integrations

- Ensure proper data flow between systems (website, analytics, CRM) for effective targeting

- Implement tracking and attribution to measure campaign effectiveness

Required Qualifications

- Proven ability to define and scale a global SEO strategy that drives measurable business impact, across multi-market environments

- Deep technical SEO expertise, including crawling/indexing, site architecture, structured data, Core Web Vitals, international SEO best practices, AEO and GEO

- Strong experience translating insights into clear roadmaps and partnering with Engineering, Product, and Content to execute high-impact improvements

- Demonstrated ability to build data-driven content strategies aligned with search intent and conversion outcomes

- Solid working knowledge of CRM platforms and lifecycle marketing fundamentals (segmentation, automation, tracking, and attribution)

- Experience with SEO/AEO tools such as Google Search Console, SEMRush, Screaming Frog, Profound, Google Analytics, etc

POR QUE TRANSFORMAR AO NOSSO LADO?

• Plano de saúde e odontológico com cobertura nacional, sem custo para o colaborador e com coparticipação para cônjuge e dependentes; 


• Vale refeição/alimentação (Flash - bandeira Visa); 


• Benefício flexível (Flash Multibenefícios - bandeira Visa), podendo ser destinado à alimentação, refeição, mobilidade (aplicativos de transporte, combustível, transporte público em SP), cultura, saúde e educação;


• Previdência privada; 


• Vale transporte;


• Seguro de vida;


• Wellhub;


• Auxílio creche para filhos de até cinco anos;


• Budget de educação: valor destinado aos investimentos relacionados à sua educação, de forma a contribuir para desenvolver e potencializar suas competências;


• Incentivo ao aprendizado de idiomas por meio de plataforma online;


• Baby On Board: benefício oferecido para as pessoas que estão se preparando para a maternidade e paternidade; 


• Licença maternidade estendida (180 dias);


• Licença Paternidade estendida (30 dias);


• Conexa Saúde: acesso online gratuito a profissionais da área da saúde - Nutricionista e Psicólogo;


• Participação anual nos lucros e resultados da companhia (PLR);


• Hotmart Recharge: bônus de 30% do salário bruto mensal, pago após cumprir o período aquisitivo de férias de 30 dias.

VEM PRA HOTMART

Fazer parte do nosso time é ter a certeza de que seu trabalho transforma vidas em escala global. Vem para a Hotmart e faça parte dessa transformação!