Gym Manager - Soho House Sao Paulo

Scope of the Job

As Gym Manager, you will be a passionate and strategic leader, committed to creating an exceptional member experience while championing health, fitness and wellbeing within Soho Health Club. You will oversee the day to day operations of the gym, lead and develop a high-performing team, ensure safety and cleanliness standards are upheld, drive member engagement and contribute to achieving financial targets and broader strategic goals. In the preopening phase, you will play a key role in setting up the gym operations, building the team and ensuring a seamless launch that reflects Soho Health Club’s standards.

Reports to: House Front Office Manager, GM and Global Director of Soho Health Club

Duties & Responsibilities

 Pre Opening

• Lead and support the pre opening phase of the gym, including equipment procurement, team recruitment and onboarding, system set up and operational readiness


• Work closely with relevant departments to ensure the gym is fully functional and ready to deliver exceptional experiences


• Assist in shaping the member journey, fitness programming and SOPs prior to opening

People Management

• Build and lead a best-in-class fitness team, including trainers, instructors and gym staff


• Manage recruitment, onboarding, performance reviews, training and development


• Promote high team morale and retention through motivation, coaching and recognition


• Set clear expectations and ensure all staff uphold brand and service standards


• Conduct regular team meetings and manage team schedules effectively


• Ensure the team consistently delivers exceptional service and memorable experiences

Productivity

• Oversee scheduling of classes, personal training sessions and gym floor support


• Maintain gym presentation and ensure all equipment is clean, functional and safe


• Monitor member feedback and usage data to enhance gym programming and member engagement


• Drive participation in group fitness classes and PT sessions


• Collaborate with the Wellness, Spa and F&B teams to ensure seamless cross-referrals and guest experiences


• Lead on key initiatives and activations that align with Soho Health Club’s ethos and goals

Financial Control

• Support the delivery of budgeted targets, KPIs and revenue opportunities


• Achieve KPI’s for class programming and PT sales


• Ensure staffing, scheduling and resources are optimised to reflect business needs


• Monitor and control operational costs while maintaining exceptional standards


• Analyse member usage, sales data and feedback to inform business decisions


• Track and report on member engagement, trainer productivity and class occupancy

Standards

• Maintain a high level of safety, cleanliness and professionalism across the gym


• Ensure all equipment is regularly maintained, serviced and compliant with health and safety regulations


• Uphold all health & safety procedures including risk assessments and incident reporting


• Ensure gym staff are trained in safety procedures and certified where necessary


• Monitor and evaluate team standards using feedback tools and internal audits


• Set an example by maintaining a visible presence and actively engaging with members on the floor

Marketing & Member Engagement

• Work with the marketing team to develop campaigns that drive usage and increase member engagement


• Create monthly community fitness programming


• Host events, workshops or wellness activations to build community within the Health Club


• Proactively gather and act upon member feedback to continuously improve offerings

Business Development

• Identify trends in the fitness and wellness industries and introduce innovative programming


• Build partnerships with fitness brands, guest trainers and wellness experts


• Regularly review the class schedule and fitness offering to ensure relevance and variety

Experience Required

• 
  
  
  
  • Solid experience in a high-profile fitness or wellness environment, ideally within a members’ club or hospitality setting
  
  
  • Level 3 Personal Training certification (minimum)
  
  
  • Strong leadership with proven success in recruitment, training and performance management
  
  
  • Strategic, target-driven and results-oriented
  
  
  • Excellent organizational and communication skills
  
  
  • Collaborative and comfortable working cross-functionally
  
  
  • Highly adaptable, hands-on and solutions-focused
  
  
  • Essential Skills 
  
  
  • Fluent English