Marketing Manager

About RedCloud

RedCloud is leveraging AI-powered technology to break down the barriers to fair and profitable trade in emerging markets.

RedCloud's Intelligent Open Commerce Platform connects FMCG Brands, Distributors, and Local Merchants on a single, equitable marketplace, empowering them with real-world insights and data to help them make better decisions. RedCloud enables FMCG Brands to seize new opportunities in emerging markets, facilitates access to more buyers & streamlines operations for Distributors, and helps Local Merchants spend more time selling products, not searching for them.

The company comprises a highly diverse, dynamic team of driven talented people from over twenty different countries, speaking multiple languages, with a physical footprint in Africa, Europe, and Latin America.

The role:

We are seeking a highly skilled and experienced B2B Marketing Manager to join our team. The ideal candidate will be responsible for driving the company's growth through strategic marketing initiatives, focusing on collaboration with the sales team to optimise pipeline growth, lead generation, MQL to closed-won tracking through HubSpot, comprehensive reporting, and ABM strategies.

Key Responsibilities:

• Collaborate with Sales Team: Work closely with the sales department to align marketing strategies with sales objectives, ensuring a cohesive approach towards pipeline growth and revenue targets.
• Lead Generation: Develop and execute effective lead generation campaigns across various channels, including digital marketing, email marketing, content marketing, events, partnerships, and ABM initiatives.
• MQL to Closed-Won Tracking: Implement and manage lead scoring systems to accurately track MQLs through to closed-won opportunities. Utilise HubSpot or similar CRM platforms to monitor lead progression and optimise the sales funnel.
• Account-Based Marketing (ABM): Develop and implement ABM strategies to engage key target accounts, personalise marketing efforts, and drive revenue growth. Work closely with sales to identify target accounts, create account-specific marketing plans, and measure the success of ABM campaigns.
• Content Development: Oversee the creation of high-quality marketing content tailored to different stages of the buyer's journey, including blog posts, whitepapers, case studies, ebooks, webinars, and personalised content.
• Campaign Management: Plan, execute, and optimise multi-channel marketing campaigns to drive engagement, generate leads, and support sales efforts. Monitor campaign performance and adjust strategies as needed to maximise ROI.
• Analytics and Reporting: Establish key performance indicators (KPIs) for marketing campaigns and initiatives. Generate regular reports to track progress against goals, identify areas for improvement, and provide actionable insights to stakeholders.

Qualifications:

• Bachelor's degree in Marketing or CIM equivalent
• Proven experience (5+years) in B2B marketing, with a focus on lead generation, pipeline growth, sales enablement, and ABM.
• Strong understanding of marketing automation platforms, particularly HubSpot, and experience in managing MQL to closed-won processes.
• Excellent analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
• Exceptional communication skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams.
• Demonstrated ability to manage multiple projects simultaneously, prioritise tasks, and meet deadlines in a fast-paced environment.
• Creative thinker with a strategic mindset and a passion for driving business results through innovative marketing initiatives.
  
  
  Check out the links below to see what our CEO Justin Floyd has to say about our plans for growth for the year ahead, and to see our latest video on the mission we’re on!

RedCloud I We're growing!

RedCloud I Red101 App I Open Commerce