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This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Pessoa Coordenadora de Product Marketing (GTM) in Brazil.
This role sits at the intersection of product, marketing, and sales, leading go-to-market strategy and product positioning for a diverse portfolio of solutions that directly impact public sector digital transformation. You will be responsible for shaping compelling narratives, defining value propositions, and ensuring consistent messaging across all customer touchpoints. The position involves deep market and competitive intelligence work, turning insights into strategic recommendations that guide product, marketing, and commercial decisions. You will also lead content strategy and execution across the entire GTM lifecycle, from launches to ongoing campaigns and enablement materials. Working in a highly collaborative environment, you will coordinate cross-functional initiatives with product, marketing, and sales teams. This is a strategic leadership role with high visibility and direct impact on growth, positioning, and market differentiation.
Accountabilities:
- Lead go-to-market strategy development and execution for products, features, and strategic initiatives across a multi-product portfolio.
- Conduct market intelligence, competitive analysis, and benchmarking to identify trends, risks, and growth opportunities.
- Define and evolve product positioning, messaging, and value propositions aligned with business and customer needs.
- Develop and maintain competitive assets such as battlecards, market insights, and sales enablement materials.
- Own content strategy for GTM initiatives, including launches, campaigns, and product communications across multiple channels.
- Produce strategic content such as case studies, whitepapers, webinars, and executive materials in partnership with branding and marketing teams.
- Coordinate integrated marketing initiatives and monitor performance metrics to optimize GTM effectiveness and business impact.
- Ensure alignment between product roadmap, marketing strategy, and commercial objectives.
Requirements:
- Solid experience in Product Marketing and/or Go-to-Market strategy roles.
- Proven background in product positioning, value proposition design, and product launch execution.
- Strong experience in competitive intelligence, market analysis, and strategic benchmarking.
- Ability to translate complex technical or product concepts into clear, compelling narratives.
- Experience managing cross-functional and multidisciplinary projects in dynamic environments.
- Analytical mindset with strong data-driven decision-making skills.
- Experience working with product portfolios and multiple stakeholders.
- Strong communication, storytelling, and stakeholder management skills.
- (Nice to have) Experience in SaaS companies and commercial enablement initiatives.
- (Nice to have) Familiarity with market research tools and methodologies.
Benefits:
- 100% remote work model (Anywhere Office).
- Meal and food allowance.
- Comprehensive health and dental insurance.
- Home office assistance.
- Profit-sharing program (PPR).
- Home office setup voucher.
- Life insurance coverage.
- Birthday day off.
- Health and wellness programs.
- Partnerships and employee discounts.
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