Product Growth Manager

WHO ARE WE?

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.

TYPE: Contract-to-Hire

MUST HAVE:

• Proven success delivering internal tools such as CMS platforms, with a deep understanding of cross-functional workflows


• Strong experience driving A/B testing and revenue optimization strategies


• Demonstrated ability to define and execute product roadmaps in Agile environments


• Advanced analysis experience using BI tools (e.g., Looker, Tableau) to inform data-driven decisions


• Excellent communication and prioritization skills to align engineering, editorial, performance, and paid media functions

EXPERIENCE: 4+ years of product or project management experience supporting internal systems, including content management or monetization tooling

YOUR ROLE
Support and evolve Launch Potato’s internal content systems to enable performance, paid media, and editorial excellence, empowering teams to deliver scalable, optimized consumer content that drives business performance.

OUTCOMES (Performance Expectations)

• Support the Director of Product by helping translate the CMS product vision into tickets, documentation, and prioritized backlog items that reflect stakeholder needs across the business


• Build trusted relationships with cross-functional partners to surface problems, gather feedback, and support roadmap development


• Write clear, actionable requirements that help the team build features improving publishing workflows, tools, and operational efficiency


• Manage the intake process for platform requests, organize backlog grooming, and maintain Asana for visibility and follow-through


• Support experiments using A/B testing tools and Looker dashboards to understand feature impact and usage


• Work toward independently managing project timelines, cross-functional coordination, and progress updates with minimal oversight

COMPETENCIES

• Tactical Ownership: Works within a defined roadmap, translating business needs into actionable tickets and helping prioritize upcoming work


• Hands-On Execution: Willingly dives into the details, adapts to shifting priorities, and finds creative ways to unblock projects


• Team Collaboration: Partners closely with cross-functional business partners to move projects forward and share updates clearly


• Analytical Curiosity: Comfortable using BI tools to explore data, support decisions, and answer stakeholder questions


• Clear Communicator: Shares updates with clarity, asks great questions, and ensures all voices are heard in cross-functional conversations


• Agile Participant: Actively contributes to sprint planning, standups, and backlog grooming with an understanding of Agile best practices


• Process Oriented: Looks for small wins that make tools and workflows better for everyone

Want to make your impact in a profitable, high-growth company? Apply now!

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. 

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.