Regional Field Sales Manager LATAM

At Red Bull, the Field Sales Area is responsible for driving execution excellence at the Point of Sale, ensuring through internal and external field sales resources, Red Bull can availability, visibility, distribution, perfect execution and sales performance across all channels. Translating commercial strategies into best in class execution.

The LATAM Regional Field Sales Manager is a senior position responsible for driving execution strategies, developing, guiding, supporting and following up Red Bull’s Local Field Sales Teams across Latin America. This role requires strong collaboration with Sales, Key Account, Distribution, Trade Marketing, Insights and Finance teams, ensuring Field Sales remains a key competitive advantage for Red Bull across Latin America.

This role requires a hands-on leader with strong analytical capabilities, able to assess execution performance, prioritize medium- and long-term business objectives, and set clear expectations across all markets. The LATAM Regional Field Sales Manager must lead the corporate Field Sales agenda, identifying opportunities to improve execution quality, coverage, routing efficiency, resource allocation, operational productivity and return on investment, while ensuring alignment between local execution plans and Red Bull’s commercial ambitions.

The LATAM Regional Field Sales Manager must combine strategic vision with execution discipline, leveraging a deep understanding of market dynamics, shopper behavior, operational models and global guidelines. This role is responsible for developing performance frameworks and capabilities, coaching local leaders, influencing senior stakeholders and driving transformational initiatives that strengthen execution excellence, sales effectiveness and overall business performance.

KPI'S

• Monitor and improve key performance indicators including Market Share, Perfect Store, Winning versus Competition, Coverage, Volume per Outlet, Chilled Availability, Distribution, Visibility, Productivity and Sales Effectiveness.
• Evaluate operational efficiency, resource allocation, routing effectiveness and return on investment across all Field Sales structures.
• Drive performance accountability and compliance through clear governance, conditionality frameworks and pay-for performance models

LEADERSHIP AND CAPABILITY DEVELOPMENT

• Lead the LATAM Field Sales capability agenda, developing local leaders and strengthening execution excellence across all markets.
• Train, coach and support local Field Sales Managers, ensuring consistent execution of Red Bull’s Field Sales strategy and long-term business drivers.
• Establish best practices, execution standards and operational guidelines, promoting alignment and knowledge sharing across the region.
• Drive capability-building initiatives for internal and external field sales teams, including Strikers, Merchandisers, Activators and agency personnel.
• Monitor the progress of key initiatives, capability development programs and operational improvements, providing guidance, challenge and support to accelerate performance REGIONAL FIELD SALES MANAGER LATAM.
• Lead by example through strong field engagement, influencing stakeholders across functions and organizational levels while fostering a culture of accountability, collaboration and continuous improvement.

TOOLS, DATA & INSIGHTS

• Lead the implementation, governance and optimization of Field Sales capabilities across Latin America, ensuring the effective use of technology, data and execution standards.
• Drive the adoption and effectiveness of execution platforms, performance tracking tools and data-driven processes that improve visibility, productivity and decision-making.
• Identify and implement innovative solutions that enhance field effectiveness, execution quality and operational efficiency.
• Ensure accurate measurement, reporting and utilization of execution data to support business planning and continuous improvement.

PERFORMANCE ANALYSIS & BUSINESS INSIGHTS:

• Continuously evaluate execution performance across Latin America, identifying opportunities, risks and improvement areas to maximize business results.
• Analyze coverage models, route-to-market effectiveness, resource allocation and execution quality, transforming data and insights into actionable recommendations.
• Develop and communicate clear business cases, strategic priorities and execution plans that influence decision-making and drive availability, visibility, distribution and sales performance across the region.

• BA mandatory in Business, Marketing, Engineering, Economics or related disciplines MBA or Post-Graduate degree is considered a plus.
• Languages: Fluent English and Spanish is mandatory.
• More than 8 years of professional experience in Sales, Field Sales, Commercial Operations or Route-to-Market functions.
• At least 4 years of leadership experience managing large sales or execution teams.
• Proven experience managing third-party agencies, outsourced field sales structures or indirect teams.
• Strong understanding of Perfect Store models, Coverage, Distribution and Execution Excellence concepts.
• Experience implementing and managing execution technologies, POS tracking systems and image recognition tools.
• Lead the governance and performance management of third-party field sales partners and agencies across the region.
• Strong analytical, planning and performance tracking skills Ability to influence senior stakeholders across multiple countries and functions.
• Strong communication, coaching and leadership skills Proven capability development and people management experience.
• Excellent problem-solving and decision-making skills, with disciplined, structured and detail oriented mindset Long-term strategic thinking combined with strong execution focus.
• Creative personality with a strong bias for action