Regional Marketing Manager - LatAm

Empresa : Revvity

Tipo de Emprego : Periodo Integral

São Paulo, São Paulo

Número de Aplicantes

000+

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Descrição do Emprego - Regional Marketing Manager - LatAm

This role is a combination of Operational Marketing and Strategic Marketing.

Operational Marketing:

Event Marketing: Execute and coordinate field marketing events. Liaise with external vendors to organize event logistics. Track event costs against budgets

Create CRM campaigns for field events and report event lead metrics

Responsible for coordinating country marketing events with Solutions Portfolio managers and the Events team

Content Marketing: Create valuable and compelling content with key opinion leaders, customers, and partners. Promote the content in all digital channels and measure, optimize and report on performance

Social Media marketing: Plan and execute social media campaigns, create social media content, advertisements and respective content landing pages including tracking the progress, engagement, and results

Email marketing: work with marketing operations to execute email marketing campaigns, track, analyze and report results. Increase and nurture our contact database in marketing and customer resource management systems

Strategic Marketing:

Leads the marketing strategy, content and activities in the Southern European region for both Life Sciences and Diagnostics.

Maximize the activation of brand and name across multiples channels and events to raise awareness and customer engagement through BTB and BTC

Customer insights: Identify trends and insights and optimize spend and performance based on the insights. Evaluate end-to-end customer experience across multiple channels and customer touch points

Account Based Marketing: Brainstorm new and creative growth strategies for our key accounts.

Formulate regional market sizing, segmentation and targeting strategies, rolling up to inform the global approach

Proactively engages with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities

Oversee regional launch planning working with the regional operations team to lead generation and funnel creation

Responsible for building the AOP plan for the Latin America region

Ability to travel across Latin America

Skills and Competences

Master ‘s degree in Marketing. Bachelor’s degree in the Life Sciences is a plus

Preferably minimum 6 years of similar experience in a marketing or sales role in B2B or B2C.

Global and/or Regional Marketing Experience in the Life Sciences or Diagnostic Field

Fluent in Portuguese and English

Team player driving collaboration with COE (center of excellence) members and alignment with internal stakeholders.

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Well organized and detail oriented

Experience in working in a multicultural and diverse team

Strong interpersonal skills and capability to work well within a team and independently

Ability to travel across Latin America

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