Amazon PPC Manager

Job Title: Amazon PPC Manager

Type: Full-time; Remote

Schedule: US Time zone

About the Role

We’re looking for an analytical and results-driven Amazon PPC Manager to take full ownership of our advertising campaigns. The ideal candidate will have a strong understanding of Amazon’s advertising ecosystem (Seller Central, Vendor Central, and Amazon DSP) and proven experience in optimizing PPC campaigns to drive sales, profitability, and brand growth.

Key Responsibilities

• Develop, implement, and manage Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display).
• Conduct keyword research and manage keyword bids to maximize ROAS and minimize ACoS.
• Continuously analyze campaign performance and create detailed reports with actionable insights.
• Monitor and adjust budgets, targeting, and ad placements to achieve performance goals.
• Perform A/B testing for ad creatives, copy, and targeting strategies.
• Collaborate with marketing and product teams to ensure ads align with brand messaging and promotions.
• Stay up-to-date with Amazon advertising trends, new features, and algorithm changes.
• Audit and refine campaign structures for efficiency and scalability.
• Track competitor ads and market trends to identify new opportunities.

KPIs / Success Metrics

• Reduced ACoS and improved ROAS across campaigns.
• Increased sales velocity through targeted ad spend.
• Improved conversion rate and CTR.
• Consistent achievement of campaign profitability goals.

Requirements

• 2+ years of hands-on experience managing Amazon PPC campaigns.
• Strong understanding of Amazon Seller Central and Amazon Advertising Console.
• Proven track record of improving campaign performance (ACoS, CTR, CVR).
• Advanced Excel/Google Sheets skills for data analysis and reporting.
• Strong analytical mindset and attention to detail.
• Experience using tools like Helium 10, Jungle Scout, Data Dive, or Pacvue is a plus.
• Excellent communication and time management skills.

Preferred Qualifications

• Experience managing multiple brands or accounts simultaneously.
• Knowledge of SEO and listing optimization.
• Experience with DSP and external traffic sources (Meta, Google Ads, etc.) is advantageous.