Brazil Category Leader (GM New Categories)

We are seeking an experienced business professional to build a new business. This is a builder role. The successful candidate will be responsible for the following:

• Product-Market Fit: Identify and establish a product-market fit for a new category, ensuring a clear and unique value proposition. This is an intrapreneur role where you will wear lots of different hats to build a new business.

• Category Growth: You will be responsible for driving exceptional health outcomes and achieving revenue milestones: $10 million in the first year and $100 million within 36 months.

• Leadership and Collaboration: Lead cross-functional teams, working closely with various departments to achieve business goals. This role is akin to a general manager position, offering a comprehensive entrepreneurial experience in building and growing a business.

Product-Market Fit: Identify and establish a product-market fit for a new category, ensuring a clear and unique value proposition. This is an intrapreneur role where you will wear lots of different hats to build a new business.

Category Growth: You will be responsible for driving exceptional health outcomes and achieving revenue milestones: $10 million in the first year and $100 million within 36 months.

Leadership and Collaboration: Lead cross-functional teams, working closely with various departments to achieve business goals. This role is akin to a general manager position, offering a comprehensive entrepreneurial experience in building and growing a business.

This is one of the most critical roles at MANUAL, providing a unique opportunity to significantly impact our business and contribute to our growth and success.

RESPONSIBILITIES:

• Help define categories to launch, build a customer value proposition, and lead the launch

• Understand customer needs and define the overall strategy for the assigned category (e.g. products, pricing, customer experience, marketing, …) and customise it to the Brazilian market

• Work cross-functionally with different areas (e.g. marketing, product, UX, supply chain…) to build a new business

• Be able to create a unique and differentiated value proposition that will set MANUAL apart from competitors

• Manage the category P&L and be responsible for main KPIs and able to go from 0 to $100m in short period of time

• Lead new ideas and initiatives to improve the performance and metrics of the established categories

Help define categories to launch, build a customer value proposition, and lead the launch

Understand customer needs and define the overall strategy for the assigned category (e.g. products, pricing, customer experience, marketing, …) and customise it to the Brazilian market

Work cross-functionally with different areas (e.g. marketing, product, UX, supply chain…) to build a new business

Be able to create a unique and differentiated value proposition that will set MANUAL apart from competitors

Manage the category P&L and be responsible for main KPIs and able to go from 0 to $100m in short period of time

Lead new ideas and initiatives to improve the performance and metrics of the established categories