Business Assistant

Job Title: Business Assistant

Location: Remote
Working Hours: US Central Time
Engagement: Full-Time

About the Role

Pavago is hiring on behalf of a growing U.S.-based e-commerce and live selling business. The company operates across multiple online platforms including TikTok, Amazon, and Whatnot, and is focused on building a strong Live Seller Community alongside its product distribution business.

We are looking for a highly organized Business Assistant who can support day-to-day operations, manage content and livestream schedules, assist with customer communication, and help build systems that improve business efficiency.

This is an execution-focused role where the right candidate will help keep multiple moving parts organized while identifying opportunities to streamline and automate processes.

Key Responsibilities

Livestream Operations

• Schedule and coordinate weekly livestreams on platforms such as TikTok and Whatnot
• Manage livestream scheduling and team payroll using Homebase
• Support operational logistics for live selling sessions

Content & Community Management

• Maintain a structured content calendar across X, LinkedIn, and Facebook
• Support the growth of the owner’s personal brand and the Live Seller Community
• Help manage and engage members of the Live Selling Academy

Customer Communication

• Respond to customer inquiries via chat and email across platforms including TikTok, Whatnot, and Kajabi
• Ensure fast, professional responses and strong customer experience
• Monitor and resolve common support questions

Operational Support

• Coordinate with warehouse teams regarding returns and operational updates
• Track inventory issues and support product operations on Amazon
• Maintain internal records using company software
• Schedule podcast interviews and manage operational follow-ups

Marketing Support

• Research potential customers and community members on Facebook and other relevant platforms
• Assist in developing organic outreach strategies to attract new community members and buyers
• Support the creation and improvement of marketing funnels that move prospects from discovery to conversion
• Identify opportunities to capture leads and improve conversion through better messaging or workflows
• Monitor funnel performance and suggest improvements to increase engagement and retention
• Research tools or automation systems that can improve marketing and outreach processes

Process Improvement

• Document and create SOPs for recurring operational workflows
• Identify opportunities to automate repetitive processes
• Support system improvements that help scale the business

Must-Have Requirements

• Experience working with spreadsheets (Google Sheets or Excel)
• General understanding of e-commerce platforms (Amazon, Shopify, TikTok Shop, etc.)
• Basic understanding of marketing funnels and how prospects move from awareness to conversion
• Ability to support outreach systems and contribute ideas to improve customer acquisition
• Ability to manage multiple tasks across operations, marketing, and support

Nice to Have

• Experience supporting e-commerce businesses or online sellers
• Familiarity with livestream commerce platforms such as TikTok Live or Whatnot
• Experience with Kajabi or similar community platforms
• Experience supporting online communities or memberships
• Experience creating SOPs or improving internal processes

What Success Looks Like

Within the first few months, the Business Assistant will:

• Successfully manage livestream scheduling and operational coordination
• Maintain consistent content calendars and posting workflows
• Deliver timely customer support across all platforms
• Document and improve operational processes through SOP creation
• Identify opportunities to automate workflows and improve systems

Interview Process

1. Initial Screening Interview (Pavago)
2. Client Interview
3. Final Decision

#LI-AG1